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Akshara Srivastava

Akshara Srivastava

Akshara Srivastava

Akshara Srivastava tracks the Indian consumption story at Business Standard. From fast-moving consumer goods (FMCGs) to offline retail and luxury, along with hospitality and travel, Akshara has a deep interest in uncovering the trends and nuances shaping consumer behaviour across these sectors. She also writes about the Ministry of Consumer Affairs and FSSAI.

Akshara Srivastava tracks the Indian consumption story at Business Standard. From fast-moving consumer goods (FMCGs) to offline retail and luxury, along with hospitality and travel, Akshara has a deep interest in uncovering the trends and nuances shaping consumer behaviour across these sectors. She also writes about the Ministry of Consumer Affairs and FSSAI.

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Manipulation by online ads to mould consumer behaviour under ASCI radar

Crypto, personal care, and fashion most violative categories indulging in dark patterns

Manipulation by online ads to mould consumer behaviour under ASCI radar
Updated On : 10 Nov 2022 | 10:21 PM IST

Pet-friendly travel picks up in India as airlines, hotels feed into demand

The pandemic has further fuelled the trend as travelling with pets picked up during the period

Pet-friendly travel picks up in India as airlines, hotels feed into demand
Updated On : 07 Nov 2022 | 5:40 PM IST

A gastronomic journey through the North far removed from convention

Loya, the latest offering by Indian Hotels at Taj Palace, New Delhi, offers a confluence of flavours from the foothills of Himalayas, the fields of Punjab, the Gangetic plains, and snow-laden Kashmir

A gastronomic journey through the North far removed from convention
Updated On : 28 Oct 2022 | 9:50 PM IST

Swiggy denies exodus of restaurants amid deep discounting concerns

Amid reports about hundreds of restaurants delisting from Swiggy Dineout, sources said only 20 brands with nearly 400 outlets have delisted from Swiggy's dining out platform

Swiggy denies exodus of restaurants amid deep discounting concerns
Updated On : 27 Oct 2022 | 10:38 PM IST

Luxury goods take festive splash as brands present a bouquet of choices

Indian brands, too, have capitalised on the sentiment ahead of the festive season

Luxury goods take festive splash as brands present a bouquet of choices
Updated On : 21 Oct 2022 | 5:32 PM IST

Metaverse in India: The challenge of buying land and painting houses

VR headsets are gradually becoming somewhat accessible, with an Oculus Go priced at Rs 22,000. Several start-up founders say they are also developing software for laptops and mobile devices.

Metaverse in India: The challenge of buying land and painting houses
Updated On : 12 Oct 2022 | 6:03 PM IST

Nostalgia, gravitas and credibility: How brand Bachchan stands tall at 80

Bachchan, who turned 80 on Tuesday and whose career spans over five decades, was most recently seen in family drama 'Goodbye'

Nostalgia, gravitas and credibility: How brand Bachchan stands tall at 80
Updated On : 11 Oct 2022 | 11:53 PM IST

India Inc turns to tech, outreach to get quiet quitters motivated, engaged

A few companies are also stepping back to give their employees reboot time

India Inc turns to tech, outreach to get quiet quitters motivated, engaged
Updated On : 03 Oct 2022 | 1:29 PM IST

Indian designers get lawyers on board, declare war against plagiarism

The battle is tough though, with laws limiting and the market for fakes vast

Indian designers get lawyers on board, declare war against plagiarism
Updated On : 16 Sep 2022 | 10:19 PM IST

Supertech demolition: Things to know about bringing down concrete colossus

The 40-storey towers, found guilty of violating building norms, will be brought down by implosion by Edifice Engineering

Supertech demolition: Things to know about bringing down concrete colossus
Updated On : 28 Aug 2022 | 1:20 PM IST

Right to repair: Delhi's cellphone and auto markets cautiously optimistic

Now, as the Centre seeks to come out with a framework on 'Right to Repair' to facilitate self or third-party repair of products, chances are that new products will be available in the open market

Right to repair: Delhi's cellphone and auto markets cautiously optimistic
Updated On : 22 Jul 2022 | 10:04 PM IST

A taste for success: Chef Sanjeev Kapoor on TV, restaurants, business

A trailblazer, Sanjeev Kapoor tells Akshara Srivastava about reinventing himself in the kitchen

A taste for success: Chef Sanjeev Kapoor on TV, restaurants, business
Updated On : 08 Jul 2022 | 11:44 PM IST

House of cards: How to bring down Supertech's concrete colossus in Noida

There is no cut-copy-paste method when it comes to demolitions

House of cards: How to bring down Supertech's concrete colossus in Noida
Updated On : 07 Jul 2022 | 6:10 AM IST

Education, health and personal care ads worst offenders: ASCI report

Regulator processed over 5,500 ads for its 2021-22 complaints report, 62% more than previous year

Education, health and personal care ads worst offenders: ASCI report
Updated On : 28 Jun 2022 | 10:41 PM IST

Exotic inflation: Price no worry for Indian collectors to get status pets

The prices are no deterrent for those eager to be 'different' or seeking exotic pets as status symbols

Exotic inflation: Price no worry for Indian collectors to get status pets
Updated On : 21 Jun 2022 | 11:32 PM IST

With melas and pilgrimages back, brands roll out new experiences

Rather than simply putting up hoardings and banners or setting up stalls, companies are going for innovative ways to strike a chord with their target audience in small towns and villages

With melas and pilgrimages back, brands roll out new experiences
Updated On : 09 Jun 2022 | 3:07 PM IST

ASCI frames guidelines to ask advertisers to break gender stereotypes

The guidelines are a timely intervention, coming only days after the watchdog suspended controversial ads by body spray brand Layer'r Shot

ASCI frames guidelines to ask advertisers to break gender stereotypes
Updated On : 08 Jun 2022 | 10:43 PM IST

Art attack: The Mona Lisa isn't the only masterpiece vandals have targeted

The Da Vinci painting, though, is among the works that have come under attack most frequently

Art attack: The Mona Lisa isn't the only masterpiece vandals have targeted
Updated On : 02 Jun 2022 | 11:45 AM IST
Eateries get a taste of local with Covid-19 pandemic impacting supplies
Updated On : 31 May 2022 | 6:10 AM IST

CEOs shift focus to sustainability and digital transformation: EY survey

The CEOs also recognise that data and innovation are critical for unlocking new paths to growth

CEOs shift focus to sustainability and digital transformation: EY survey
Updated On : 24 May 2022 | 11:39 PM IST