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How Brand Elon Musk might impact Brand Twitter: Will the bird get shriller?

With a free speech absolutist at the helm, concerns over what exactly it will translate into

Brands are betting big on fashion and collaborating with designers

Featuring 40 designer showcases, the season had 20 sponsors

Akshay Kumar's Vimal U-turn is not in good taste, say brand experts

Given Kumar's passion for fitness, the endorsement was peculiar from the get-go, brand experts say

Progressive advertisements have positive impact on business, says ASCI

The GenderNext study found that a majority of mainstream advertising continues to use non-aspirational portrayals of women.

Business travellers' hub welcomes increased footfall after easing of curbs

Two years of the pandemic have had a major impact on the economy of the place, with many hotels left with unoccupied rooms despite slashed rates

Trying to make India-specific portfolios, price points: Mars Wrigley CGM

We try not only the traditional ways of distributing but look at various ways of distributing through digital channels, says Parmar

A full plate: Meet Zorawar Kalra, founder & MD of Massive Restaurants

On an expansion spree, in India and overseas, Kalra tells Akshara Srivastava he is also determined to make Massive the country's biggest internet food company

Indian fashion designers find ways to make luxury accessible

Expanding his brand's footprint and offering a window into the world of couture, designer Manish Malhotra displayed his new "ease-to-couture" line, DIFFUSE at the recent FDCI x Lakme Fashion Week

14 gaming ads potentially violated ASCI code in first week of IPL

ASCI's guidelines require real-money gaming advertisements to not be aimed at minors, not present gaming as a source of livelihood or link it to success

Domestic tourism builds morale at backpacker hub amid global crises

After Covid, Russia-Ukraine war has kept international travellers down to a trickle in Delhi's Paharganj

Brand Alia Bhatt, at valuation of $68.1 mn, zooms on the highway

A steady stream of brand endorsements has accompanied Bhatt's meteoric rise

Back in real after virtual, FDCI x Lakme Fashion Week aims for runway hit

As the tactile display and physical purchase of couture took a backseat, a slew of corporate acquisitions kept businesses afloat.

We will continue to live stream the fashion week: FDCI chairman Sunil Sethi

The upcoming edition of FDCI x Lakme Fashion Week, a fully on-ground event, is the first indication of the industry returning to normalcy, says Sethi

From films to weddings, the metaverse is about to change everything

IT services major Tech Mahindra, too, has entered the space with TechMVerse and will offer a metaverse based car dealership and a virtual bank among other things

Delhi school students pitch ideas to investors at Business Blasters expo

At the end of the day, 200 Letters of Intent are signed

An ingredient pandemic has added to snacking: Health

About 94 per cent of Indians are now worried about their family's health and are investing in wellness

Khans & the cola fizz: Age-defying chemistry of cinema's 'superheros'

Pepsi, Coca-Cola's target audience is in the 20s, or younger. Brand experts debate whether the last of cinema's 'superheros' transcend the age gap

Beauty takes natural turn, demand for ayurveda products soars in India

A 2018 report by Research and Markets, which pegged the ayurveda market in India at Rs 300 billion, expects it to touch Rs 710.87 billion by 2024

Spark missing from Delhi's fireworks hub, but Diwali may not be green

Firecrackers - a Diwali staple - are not a common sight this time round

Luxury shopping gets a festive lift after a lacklustre year-and-a-half

Going with the mood, Delhi's luxury hotels, too, are pulling out all the stops when it comes to food and hampers