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Ambi Parameswaran is brand coach and founder of Brand-Building.com. He brings with him over 35 years of experience in a marketing, sales and advertising in companies such as Rediffusion Y&R Advertising, Boots Company, UDI Yellow Pages and FCB Ulka Advertising. He is an alumnus of IIT Madras and an honor roll graduate of IIM Calcutta. He has a PhD from Mumbai University and has also done the Advanced Management Program from Harvard Business School.
Ambi Parameswaran is brand coach and founder of Brand-Building.com. He brings with him over 35 years of experience in a marketing, sales and advertising in companies such as Rediffusion Y&R Advertising, Boots Company, UDI Yellow Pages and FCB Ulka Advertising. He is an alumnus of IIT Madras and an honor roll graduate of IIM Calcutta. He has a PhD from Mumbai University and has also done the Advanced Management Program from Harvard Business School.
The ad industry was waiting for the big deluge of new companies, new brands and new campaigns
The recent judgement on the IPL has sent two teams packing and set tongues wagging about the future of some of its players and, of course, the game in this format. But it all seems like a storm in a t