 "Ambi Parameswaran")
Ambi Parameswaran
Ambi Parameswaran
Ambi Parameswaran is brand coach and founder of Brand-Building.com. He brings with him over 35 years of experience in a marketing, sales and advertising in companies such as Rediffusion Y&R Advertising, Boots Company, UDI Yellow Pages and FCB Ulka Advertising. He is an alumnus of IIT Madras and an honor roll graduate of IIM Calcutta. He has a PhD from Mumbai University and has also done the Advanced Management Program from Harvard Business School.
Ambi Parameswaran is brand coach and founder of Brand-Building.com. He brings with him over 35 years of experience in a marketing, sales and advertising in companies such as Rediffusion Y&R Advertising, Boots Company, UDI Yellow Pages and FCB Ulka Advertising. He is an alumnus of IIT Madras and an honor roll graduate of IIM Calcutta. He has a PhD from Mumbai University and has also done the Advanced Management Program from Harvard Business School.
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The digital measurement genie
There is little clarity on the metrics used by digital-first brands
 "The digital measurement genie")
Selling medicines carefully
While DTC advertising is big business in the US, it is yet to gain favour in most parts of world
The disruptive forces of 2016
The year has forced an overhaul within the advertising, marketing and branding community
 "The disruptive forces of 2016")
Book Extract: Mix and match
From pristine pure English to Hindi to Hinglish, the language of Indian advertising is now a mishmash of many languages
 "Book Extract: Mix and match")
Give us this day our daily bread
As controversy plagues foods again, brandification will bridge the trust deficit, critical for stakeholders
Start-ups set to bloom in advertising industry
The ad industry was waiting for the big deluge of new companies, new brands and new campaigns
 "Start-ups set to bloom in advertising industry")
Two suspensions & sleight of hand
The recent judgement on the IPL has sent two teams packing and set tongues wagging about the future of some of its players and, of course, the game in this format. But it all seems like a storm in a t
 "Two suspensions & sleight of hand")