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With a passion for telling stories, Anushka Bhardwaj completed her post-graduation in journalism from the Indian Institute of Mass Communication, New Delhi, in 2022. In her two years with Business Standard, she has covered a number of subjects including brands, advertising, sports, politics, gender, quick commerce, features, and lifestyle. Her idea is to look beyond the news in all stories. Bhardwaj's writing has won her the Business Standard Seema Nazareth Award in 2025.
With a passion for telling stories, Anushka Bhardwaj completed her post-graduation in journalism from the Indian Institute of Mass Communication, New Delhi, in 2022. In her two years with Business Standard, she has covered a number of subjects including brands, advertising, sports, politics, gender, quick commerce, features, and lifestyle. Her idea is to look beyond the news in all stories. Bhardwaj's writing has won her the Business Standard Seema Nazareth Award in 2025.
Neeraj Chopra, India's most affable athlete with an angelic smile, failed to defend his javelin gold three years ago, to settle for silver
The unauthorised use of photos and videos of athletes by non-partner brands hasn't gone down well, though this is not a new phenomenon
India's euphoric win in Barbados may catapult brand equity of Sharma, Kohli, and Pandya
A copy of the Constitution found its place in most rallies of Rahul, which struck a chord with the Scheduled Castes in the Hindi heartland
From florists in Ghazipur's phool mandi to sweet shop owners in Old Delhi's Chandni Chowk, the preparations, if not the sales, have already begun
Instant delivery firms diversify to high-end consumer durables & e-comm majors enter the space
The Western Court Annexe, located in Delhi's Janpath region is preparing to accommodate nearly 100 new MPs once they start the national capital after June 4
Rahul makes concerted push for 'united front'; mention of alliance missing in AAP rallies
As internet trolls attacked her for her facial hair, a full-page advertisement by Gurugram-headquartered Bombay Shaving Company appeared on the front pages of some newspapers addressing her
Singh, who last won the Rajgarh seat in 1991 before becoming the CM of the then undivided Madhya Pradesh in 1993, has returned to his old stronghold
From offering free rides and paid leaves to launching ad campaigns, companies are going all out to encourage voting
Gaya goes to poll in Phase 1 of Lok Sabha 2024 elections, on April 19
Technology is being used to translate speeches instantly, create digital anchors and in one case make videos of a long-dead leader
Centralised operations, focus on digital campaigns hit traditional election business
The race for creativity, the accessibility of tools, and the urgency of elections often blur the line between what is humorous and what is offensive
Political parties are lining up merchandise ahead of the Lok Sabha polls but demand is muted
GenAI is being widely employed by political parties and candidates for a personalised approach to voters
The number of people with disability and reduced mobility travelling by air has gone up over the years
Some say they have moved to other edtech firms at lower salaries; some have exited the sector
Legal experts are of the opinion that such marketing gimmicks would come under the scanner of the Securities and Exchange Board of India (Sebi)