 "Anushka Bhardwaj")
Anushka Bhardwaj
Anushka Bhardwaj
With a passion for telling stories, Anushka Bhardwaj completed her post-graduation in journalism from the Indian Institute of Mass Communication, New Delhi, in 2022. In her two years with Business Standard, she has covered a number of subjects including brands, advertising, sports, politics, gender, quick commerce, features, and lifestyle. Her idea is to look beyond the news in all stories. Bhardwaj's writing has won her the Business Standard Seema Nazareth Award in 2025.
With a passion for telling stories, Anushka Bhardwaj completed her post-graduation in journalism from the Indian Institute of Mass Communication, New Delhi, in 2022. In her two years with Business Standard, she has covered a number of subjects including brands, advertising, sports, politics, gender, quick commerce, features, and lifestyle. Her idea is to look beyond the news in all stories. Bhardwaj's writing has won her the Business Standard Seema Nazareth Award in 2025.
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Jerseys, sippers, coffee mugs: Fans bat for IPL-themed merchandise
RCB, CSK, MI merchandise in top demand, selling at higher rates
 "Jerseys, sippers, coffee mugs: Fans bat for IPL-themed merchandise")
How brands use the 'for women' gimmick to sell products at a premium
While brand experts count on aspirational value, the undue premium on personal care remains discriminatory
 "How brands use the 'for women' gimmick to sell products at a premium")
Is that dishwasher truly green or is it another case of greenwashing?
The US has green codes defined by the Federal Trade Commission to prevent consumers from misleading marketing claims
 "Is that dishwasher truly green or is it another case of greenwashing?")
Performing the business of art: Open mic organisers look to turn profitable
While shows are back after the pandemic lull, the pay-and-perform model still works on small margins
 "Performing the business of art: Open mic organisers look to turn profitable")
Scarred by boycotts, ad industry treads cautiously this festival season
Experts say brands must evaluate if their social messaging is only oriented towards catching eyeballs
 "Scarred by boycotts, ad industry treads cautiously this festival season")
How OTT platforms are becoming a getaway for flop Bollywood movies
The time gap between the theatre and OTT release of movies has reduced to weeks
 "How OTT platforms are becoming a getaway for flop Bollywood movies")