Ritwik Sharma
Ritwik Sharma
Page 9 - Ritwik Sharma
Campaign Logic: Joy of doing our bit and giving back
Bankbazaar.com's new digital ad urges young consumers to "play their part" in contributing financially to their own weddings
 "Campaign Logic: Joy of doing our bit and giving back")
We want to engage the largest food enthusiast community: India APAC CEO
Interview with Piyush Sharma, chief executive officer, India APAC, Zee Living
 "We want to engage the largest food enthusiast community: India APAC CEO")
Campaign logic: Game for efficient delivery
A new ad campaign by DHL India conveys the message that it respects detail and precision - the way sportsmen would
Campaign logic: Allaying scapegoat fears
In its new ad campaign, used car marketplace Droom tells the buyer that she would pay the right price by using its app
 "Campaign logic: Allaying scapegoat fears")
You have to keep developing niche home shopping products: Best Deal TV COO
Companies have to offer multiple choices of payment to consumers at the doorstep, says Best Deal TV COO Hari Trivedi
 "You have to keep developing niche home shopping products: Best Deal TV COO")
Apollo steps on the gas
Here's how Apollo Tyres plans to crack the two-wheeler market
 "Apollo steps on the gas")
This is the age of the generalist: Anil K Nair
Since digital is a sunrise space with too many players, too much of the bad is being sold with the good, Anil K Nair
 "This is the age of the generalist: Anil K Nair")
Warming to cashless delivery
With cash on delivery drying up after demonetisation, e-commerce companies are focusing on technology upgradation and retooling their delivery people
 "Warming to cashless delivery")
Sensory promise to shrug off stress
A new campaign by Fiama features two television ads that celebrate positivity with a light-hearted take on dealing with daily peeves
 "Sensory promise to shrug off stress")
Adaptability in ad making
The Indian industry is naturally suited to adapt to global audiences and multicultural markets, feel experts
 "Adaptability in ad making")
A bigger basket for Godrej
Why Nature's Basket has taken it slow and steady till now and how it plans to widen its footprint
 "A bigger basket for Godrej")
AI surge in e-commerce
Online players are taking the lead in leveraging technology to build products and streamline processes for a more personalised customer experience
 "AI surge in e-commerce")
A snapshot of competition
The growing focus on better camera quality in smartphones reflects the constant need for brands to differentiate in a cut-throat market
 "A snapshot of competition")
Abbott: Real-life stories put the spotlight on health
A new 360-degree campaign by drug maker Abbott features television and radio ads urging people to live each day fully
 "Abbott: Real-life stories put the spotlight on health")
TVS hits the road for loyalty
The two-wheeler maker has won customer patronage with relentless focus on after-sales service
 "TVS hits the road for loyalty")
Raymond: A hundred styles of white
The latest TV commercial by Raymond represents a marked departure from its strategy so far
 "Raymond: A hundred styles of white")
Saregama changes its tune
The music and content producer refocuses on digital, eyes a growing market for streaming services
 "Saregama changes its tune")
Campaign Logic: Breaking down mental barriers
eBay's new TVC is an invitation to shoppers to buy whatever they want online without fear of being judged
 "Campaign Logic: Breaking down mental barriers")
Agent of change
Dettol's new TV commercial hopes to appropriate a category benefit by trying to change our attitude to cleanliness
 "Agent of change")
No speed limit for Hyundai
The carmaker is tweaking its dealership and communication strategy for the rural market
 "No speed limit for Hyundai")
