Ritwik Sharma
Ritwik Sharma
Page 8 - Ritwik Sharma
TVS rides on value in premium slab
Two-wheeler maker picks up engineering best practices from BMW to create a niche market of its own
 "TVS rides on value in premium slab")
Online firms look at value creation to seize markets
As vast segments of the taxi and furniture markets remain unorganised, differentiated offerings at scale remains the biggest hurdle
 "Online firms look at value creation to seize markets")
Paytm Mall sharpens focus on tech support to SMEs
Initiatives to educate and promote vendors will be key for online retailers
 "Paytm Mall sharpens focus on tech support to SMEs")
How rental companies are changing business models to stave off challenges
Restrictions on diesel vehicles and use of speed governors are major roadblocks
 "How rental companies are changing business models to stave off challenges")
A slice of Assamese life in Village Rockstars
Rima Das, the one-woman army behind Village Rockstars talks about the making of her critically acclaimed Assamese film
 "A slice of Assamese life in Village Rockstars")
Godrej Nature's Basket on path to rationalisation
Godrej's grocery retail chain is working to build a new organisational culture before expanding to newer markets
 "Godrej Nature's Basket on path to rationalisation")
ITC's Engage perfume TV commercial: A whiff of chemistry
Promises to heighten intimacy of lovers with its product designed for both sexes
 "ITC's Engage perfume TV commercial: A whiff of chemistry")
SMEs: Preparedness and consultation are key for a smooth transition to GST
Did you take early steps, and speak to your customers and vendors about readiness?
 "SMEs: Preparedness and consultation are key for a smooth transition to GST")
We are offering same technology at a better price: Super Plastronics CEO
Interview with Avneet Singh Marwah, CEO and director, Super Plastronics Pvt Ltd
 "We are offering same technology at a better price: Super Plastronics CEO")
Oil firms are embracing digital tech to drive operational efficiency
IOCL is using digital to align its business with welfare initiatives of the govt
 "Oil firms are embracing digital tech to drive operational efficiency")
You think you are lazy? With this digital firm, it pays off to be laid back
To promote LazyPay, PayU India's digital campaign features ads with stand-up comics
 "You think you are lazy? With this digital firm, it pays off to be laid back")
Employee engagement unchanged in past 5 years: Joe Hart
Interview with Joe Hart, CEO, Dale Carnegie Training
 "Employee engagement unchanged in past 5 years: Joe Hart")
WannaCry reiterates need for firms to fix ownership for IT network security
Cyber security solutions have to keep pace with new-generation ransomware attackers
 "WannaCry reiterates need for firms to fix ownership for IT network security")
AAP against the wall
What the challenger brand should do to stay relevant
 "AAP against the wall")
Unlike multinationals, we've built brands from scratch: B Sumant
Says ITC's deep understanding of Indian consumer has lent significant competitive advantage in FMCG
 "Unlike multinationals, we've built brands from scratch: B Sumant")
Campaign Logic: Putting a new face to Siyaram's
With its series of TV commercials, textile major tries to project itself as a trendsetter in linen
 "Campaign Logic: Putting a new face to Siyaram's")
Sony's foray into factual
Sony BBC Earth eyes a high-growth category with insightful but easy-to-consume content
 "Sony's foray into factual")
Campaign Logic: Eye on millennials and vision care
Coolwinks.com's commercial hopes to break stereotypes even as it appeals to the youth
 "Campaign Logic: Eye on millennials and vision care")
'AI' ming to attract talent
How AI can be a game changer for organisations looking to streamline recruitment
 "'AI' ming to attract talent")
VIP's slice-and-dice strategy
The company is catering to different market segments with five brands
 "VIP's slice-and-dice strategy")
