Page 19 - News

Digital videos draw viewers in, but advertisers wary about real reach

Digital video viewership has nearly doubled in 2 years, but in an uncertain economic environment, advertisers seek more transparency in measurement systems

Auto brands drive around digital speed breakers to plug friction gaps

With friction leading to 26% dropouts for 4-wheelers and 34% for 2-wheelers, companies such as Maruti, Hyundai look at ways to plug the gaps

Small is big: How WhatsApp became go-to platform for many small businesses

A WhatsApp Business account is similar in look and feel to a regular WhatsApp account for a customer. WhatsApp Business is free to download and runs on Android and iOS

What makes Sourav Ganguly the outspoken administrator and brand that he is

Sourav Ganguly has used his trademark aggression to build a unique brand identity, markedly different from his peers. Can he continue to do that, in his new role?

This Ikea campaign is ad veteran K V Sridhar's favourite: Know why

It is a campaign that makes you emotionally high, says Sridhar

What are the factors that decide women's progress at workplaces in India?

Factors that work best for Indian women are different from those that work best for women globally

Most brands in US, Europe failing to use customer data effectively: Survey

Brands that use CDPs effectively are 2.5 times more likely to increase customer lifetime value

Fostering the culture of innovation

What keeps suuccessful firms ahead of the pack and why they're always pushing the envelope

On a new wicket: Why Indian brands are advertising in foreign leagues

Experts say almost all cricket finds takers in India, viewership is boosted by betting and emergence of fantasy league platforms

Best foot forward

Bata India hopes to woo a younger audience with a wider basket of offerings

Spotify turns the spotlight on storytellers with 3 original podcast series

The platform looks to break away from the popular song-and-dance routine, with original podcasts made for an Indian audience

Alia, Ranbir make hay while the brand shines. Will their magic last?

Curiosity about the relationship between the two actors has translated into advertiser interest. But will it last?

ISB's PG programme ranked 52 among top 100 global EMBAs by Financial Times

A 15-month programme, ISB's PGPMAX is specially designed for experienced working professionals with 10-20 years of experience and is distinct from full-time, part-time and weekend MBA programmes

The battle is outside, not within, says DAN India CEO Anand Bhadkamkar

Bhadkamkar tells Business Standard what his priorities are as the ad industry grapples with a slowdown

Chip of a new block: Here's how Intel is working on next set of innovations

In its revamped avatar as a data centric company, the world's largest chipmaker Intel is working on the next set of innovations piggybacking on 5G network deployment

Chinese electronics brand Haier looks for glamour away from the spotlight

With three women sportspersons as endorsers, the Chinese consumer electronics brand is tapping into the appeal of underdog branding

Theft-proof ideas? Citi takes plagiarism test in spat with Matheno Films

A filmmaker has accused Citi India of 'picking up' his idea for their advertisement. But the production house has denied this vehemently and threatened legal action

Lotte picks up the confectionary trail, puts spotlight back on Coffy Bite

The Korean major that owns Parry's Confectionary turns to an old faithful brand, Coffy Bite, to push its way forward in the candy and gums business

Crocin 2.0: GSK is reinventing the pain-reliever brand to keep it relevant

The British multinational adds a fresh extension to its 40-year-old flagship, hopes to leverage the brand's recall to expand its remedial reach

Santoor's soap campaign is my favourite, says Yardley India's Manish Vyas

The ad stands out because of the consistency of the message over the decades