Page 107 - Supplements

From Ola to Zomato, brands are rethinking old school loyalty programmes

The programmes, besides providing an assured base of users, help strengthen the networks being leveraged on the aggregator's platform

Bank of Baroda paints 3 brands with one brush, unpacks a new identity kit

The bank unpacks a new identity kit, aims to create awareness and present a united front for all stakeholders

Smiley strategy: RPG group rebuilds identity with happiness as focus

How does a 139-year-old organisation craft a corporate brand that appeals to employees and customers far removed from its storied past?

My favourite campaign is Fevicol's 'Egg' ad: Sumanto Chattopadhyay

This campaign single-mindedly drove the message of the ultimate bond, helping the brand firmly occupy the category high-ground, said Chattopadhyay

Answers to Strategist quiz #611

Answers to Strategist quiz #611

The Strategist Quiz #612

The Strategist Quiz #612

Dhoni cracks the bat on the endorsement pitch, enters Rs 100-crore club

With 25 brands in the bag and his entry into the Rs 100-crore endorsers club, is Captain Cool setting up the end game?

Money for the muses: Performing arts find new ways to keep the show going

Young India needs exposure to the arts to get in touch with their imagination, said Rama Bijapurkar Author and marketing consultant

A unique kind of swag

In a country that surpasses the world in its paradox of innately elegant women & effortlessly dowdy men who dress in monotonous western clothes, Jivi Sethi stood out for being spectacularly inventive

The story of a few young Parsi men who pedalled to far-off continents

Almost a century ago, a few Parsis pedalled to far-off continents. Their voyages will feature in a photo exhibition

Evocation of nature

A Malayali artist who studied in Santiniketan and came to New Delhi to work, Ramachandran found his muse in Rajasthan's Mewar region amidst lotus ponds and a tribal society

Out-of-the-box beats: Dancing to the varied tunes of indie music

The Weekender featured 23 DJs, their performances spread over three days and split between these two venues

Gimme an F

The point is that the use of expletives can be counterproductive if they don't enhance the arguments made by the songwriter

A look at India's finest films and their grim, satirical take on politics

Has anything changed all these decades later? Clearly not

Turn to fiction to appreciate #MeToo

It does not feel reductive to read fiction through this prism

The Epic City review: Choudhury's book offers distinctive view of Calcutta

An NRI returns to the declining city of his youth and presents a distinctive if not necessarily epic picture

Woody Allen pitched a memoir, but publishers weren't interested

Allen is known for work with literary and philosophical references, and he has a long track record in publishing

Row over 'rape girls for wearing short dresses' video rages on social media

While there was unquestionable courage in the fact that Gupta confronted her tormentor, the exchange also revealed curiously misogynistic views while upholding more obvious feminist values

CHESS #1351

Magnus Carlsen won his fourth classical super GM tournament in a row with a round to spare

How Delhi Capitals went from also-rans to serious contenders for IPL crown

It was clear that Delhi loved its cricket, but not its cricket team. That needed to change, said JSW's Parth Jindal