Page 122 - Supplements

Star India gets the game on for IPL 2019 with cheeky advertising campaign

Rishabh Pant, Jaspreet Bumrah flag off the 2019 campaign with cheeky challenges to M S Dhoni and Virat Kohli, set the ball rolling for the upcoming face-off

Plus ça change, plus c'est la meme chose. The New Year is full of old stuff

History is just the same pizza with different toppings

Arvind spins an ethnic yarn with Sachin Tendulkar's private label True Blue

Traditional wear was for a very long time a limited play, with staples such as Fab India and a bunch of unbranded regional players ruling the shelves

My best campaign is #ShreeGaneshApnepanKa: Geometry Encompass's Arpan Jain

Brands with purpose is Unilever's marketing ideology and inclusiveness is at the core of Brooke Bond Red Label's brand purpose, says advertising agency Geometry Encompass's Arpan Jain

Raymond revamps supply chain, weighs on digital tools for more efficiency

The biggest gains have been reducing time lags along the chain and freeing up working capital

IPL teams begin the annual brand hunt, look to leverage old loyalties

The strength of the IPL has grown every year, in terms of viewership and reach of the tournament and consequently, the brand power of league and its teams

Vande Bharat Express is impressive but it still has some way to go

For an eight-hour journey, it neither has the reclining seats of the Shatabdi nor a personal LCD screen option of the Tejas Express

TCL's latest offering 55P6US scores on price, design and picture quality

TCL 55P6US comes with a fairly minimalistic design: a metal frame and a bezel so narrow that you will barely notice it

Wonderchef Nutri-Pot: A modern, automated appliance for rookie chefs

A standout is the Nutri-Pot's ability to prevent overcooking and thereby preserving all nutrients

Lloyd hopes to replicate success of its ACs in new range of ULED TVs

The beautifully designed Lloyd ULED TV stands up to tech giants

Notes on nationalism

Our leaders, whether those in this government or the ones before, have failed to explain to the nation what our strategic constraints are

How Delhi's Toy Room differentiates itself from other A-lister nightclubs

A place like Toy Room takes idioms such as 'letting your hair down' seriously

'Period. End of Sentence': A documentary explores menstruation taboo

The film also sheds light on the negligence and lack of knowledge about female hygiene

Photo exhibition: The link between Australian aborigines and the Dravidians

John Gollings takes us through some of the most fascinating built heritage

Line of Descent: Makers hope their crossover film will become a trendsetter

Line of Descent stars many well-known Indian faces including Ronit Roy, Abhay Deol and Neeraj Kabi

How Sri Lanka is putting its troubled past behind with warm hospitality

'When in Sri Lanka, choose trains', says the author

Fake-believe canvases

One of the gravest concerns among collectors is the lack of a platform, or authority, to which one can turn should one want a work authenticated, or a dispute resolved

Supermoon

The first sliver of a new moon appears (usually) three days after a no-moon night. The ancients, who were avid nature watchers, ascribe a sacred nature to the number three

Lies, damn lies and books

Psychologists say that liars tend to be more creative

The daunting task of translating sacred texts four times Mahabharata's size

Many stories in The Bhagavata Purana uphold the spirit of the Vaishanava tradition of universal love