Page 130 - Supplements

Salt therapy for a variety of ailments is still in its early days in India

Salt Therapy is effective in increasing one's lung capacity, so it's good for athletes too, said Deepthi Babu, founder, Salt World

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D Gukesh completed his third and final GM norm at the Delhi Open to gain the Grandmaster title at the age of 12 years

Maruti employs multiple endorsers to give each channel a unique identity

The country's largest carmaker turns endorsement strategy on its head, using celebrities as the face of its sales channels instead of its products

The pug bows out as Vodafone mascot, replaced by network engineer in new ad

A year on, Vodafone, now part of the merged entity Vodafone Idea Limited (VIL), has taken the thought of a data-strong network to the next level with #StrongerEveryHour, its first campaign of the year

Average sleep time, water intake have gone up, shows India Fit Report 2019

Despite this, stress induced diseases are on the rise, especially among those in their mid-thirties

Saving lives without Insta likes: All about 'The Unlikeable Posts' campaign

The campaign was launched on August 13 last year on the National Organ Donation Day

Online consumers in India are clearly ahead of the global average: Study

Survey was conducted among 22,500 consumers in 21 countries including Australia, Brazil, Canada, China and India

Boon or bane?

A look at what mobile wallet interoperability means for stakeholders

How Max Fashion is blending its brick-and-mortar biz with e-commerce

Widening reach and assortment is key to its expansion strategy

Brands are devising local ad campaigns to attract consumers across regions

HDFC Bank, Parle-G, McDonald's, Coca-Cola and a slew of advertisers have opened their festive accounts in the south

Mirzapur: Dystopian fantasy that borrows a little too much from real world

It exaggerates everything about a violent small town even as it brilliantly captures its nuances

From Dabur, Cox & Kings to Mother Dairy, brands take a dip in Kumbh Mela

Dabur, Cox & Kings, Mother Dairy, Amul, Colgate and Jio among a host of other brands are flocking with the faithful

Mumbai's Parsi Dairy milks modern retail, with nostalgia and social media

Once an iconic Mumbai landmark and cafe, the 102-year-old brand is reinventing itself

Why Ayurgenomics researchers continue despite scepticism about research

If ancient and modern medicine share the same goal, maybe there could be a cross-talk between them

Discounts cannot disrupt the furniture market: Ashish Shah of Pepperfry

Price comparison is difficult in an unorganised market like furnitures, Shah tells Shubhomoy Sikdar

Brands slice the message, straddle multiple media for customer buy-in

Advertisers speak in many voices across many platforms to get the message across, as consumers seamlessly flit between offline and online worlds

Arvind Fashions keen on staying chic, seeks to double sales to Rs 7,500 cr

The now independent company will cover white spaces and leverage a wide offline network to chart its own course

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The IIFL Wealth Open, which has several sections has just concluded in Mumbai. This has a special Under-13 section with Rs 800,000 in prizes and a total fund of above Rs 20 lakh

Reserving the right to change

Reservation is an albatross whose continuation under the current system risks creating deep fissures in our society

Unidentified flying objects

Indian mythology is living through some truly interesting times. Faith in its veracity has never been higher