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The Strategist Quiz #624

The Strategist Quiz #624

My favourite campaign is a Camay soap commercial from 70s: K V Sridhar Pops

'There was a time when we used to create great advertising which was awarded and rewarded at the end of the year. But now people are creating advertising for awards'

Disney rides on nostalgia around The Lion King to bolster merchandise sales

As the movie notches up record collections at the Box Office, the American entertainment giant invokes the might of its merchandise machinery to expand its influence

Getting the right blend: Chaayos seeks to scale up by McDonaldinising tea

The tea chain follows a simple rule of thumb - customise if you want to rule

The tale of two overpriced bananas and a shocked Bollywood celebrity

From popcorn at PVR to coffee at Starbucks, a larger debate on overpriced indulgences has ensued under #RahulBoseMoment

How Tirumala, home to one of world's richest temples, manages god's affairs

Given the humungous numbers that pour in every day, managing the affairs of the temple town, which is spread across 27 sq km, is no small feat

Kona, Hyundai's new electric car, shows that future is around the corner

I took the Kona on a trip to the DLF Golf Club in Gurugram from South Delhi and back, and found the suspension solid and ride quality on par with almost anything in its price or size

How an Indian startup improved incomes and efficiency of truck drivers

The interface for drivers includes an audio option and notifications about every incentive they can get

For the people

On a cycling group that I am a part of, a message was circulated this week of an executive who died after being hit by a truck from the back

Cell-based food still an idea that could take a while to reach the plate

Scientists and entrepreneurs in India have started formulating ways to grow meat in the lab

Conversations about longing

It is unfashionable these days to imagine the narrative first person as that of the poet

E-cigarettes on verge of being banned: Is end of choice the start of safe?

Electronic nicotine delivery system products may be banned across the country. Is this move warranted?

How the stressed asset problem snowballed into a tussle between RBI, govt

An exclusive excerpt from A K Bhattacharya's 'The Rise of Goliath'

How a tribe in Arunachal is using festivities to preserve its language

A small tribe in Arunachal Pradesh thoroughly enjoys its annual Kro-Cheykor festival. It's a time for praying, eating, drinking, dancing

CHESS #1361

CHESS #1361

How the new Simba Light fares in being a 'premium lager for refined tastes'

The taste is definitely more complicated than your regular lager: it's a touch more bitter than normal, but not once does that seem overpowering. The tartness is complemented by a fruity aroma

An ode to fried food

I have the deepest respect for scientists and other smart folks who analyse which food does what to our bodies, which keeps us fighting fit and which could give us a heart attack

Monsoon in Mumbai: Mixing work with pleasure in the manic metropolis

The prospect of being trapped on the roads among the city's hardened commuters has a damaging effect on my erratic work ethic; I elect to do the bare minimum

Awaiting Amarone

The top-rated Amarone wine producers include Dal Forno Romano, Masi, Allegrini, Pasqua , Fattori and Zenato

Tanishq bets big on a differentiated brand play, looks to stay relevant

Changing customer attitudes have driven the market into uncertain times and for Titan's band of jewellery labels, this has meant drawing separator lines more sharply within the portfolio