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Page 2 - Amazon India

Beyond GMV: Why Amazon India's Smartest Brands Are Now Competing on Profit

By Rajeshkumar | Founder, Thrise - Amazon Growth Agency

Beyond GMV: Why Amazon India's Smartest Brands Are Now Competing on Profit
Updated On : 10 Jun 2026 | 11:26 AM IST

We'll definitely win in India: Amazon country manager Samir Kumar

Amazon India Country Manager Samir Kumar on the company's $35 billion bet, the quick-commerce race, and why he believes it's still early innings for e-commerce in India

We'll definitely win in India: Amazon country manager Samir Kumar
Updated On : 08 Jun 2026 | 1:00 AM IST

Amazon brings Kaziranga's conservation-linked products to buyers nationwide

Amazon India has partnered with Kaziranga National Park and Tiger Reserve to market over 230 eco-friendly products made by local communities through its Karigar platform

Amazon brings Kaziranga's conservation-linked products to buyers nationwide
Updated On : 04 Jun 2026 | 5:51 PM IST

Why Amazon has struggled to crack India despite years of heavy investment

13 years on, Amazon remains a major player in India, but local rivals have eroded its edge across retail, payments, streaming, and quick commerce, leaving it constrained despite strong brand loyalty

Why Amazon has struggled to crack India despite years of heavy investment
Updated On : 04 Jun 2026 | 8:29 AM IST

Amazon Music adds ads for Prime members, ad-free costs extra: Details here

Amazon Music for Prime users will now include ads, while ad-free listening, offline downloads and premium audio quality move to the new Music Unlimited subscription

Amazon Music adds ads for Prime members, ad-free costs extra: Details here
Updated On : 02 Jun 2026 | 11:38 AM IST

Swiggy CEO Majety vows to stay out of Amazon-Walmart spending war in India

Majety is pledging restraint even as India hosts one of the world's most closely watched consumer-tech battles

Swiggy CEO Majety vows to stay out of Amazon-Walmart spending war in India
Updated On : 28 May 2026 | 7:09 AM IST

SC junks ₹202 crore penalty on Amazon by CCI in Future Coupons case

The Supreme Court set aside the Competition Commission of India's penalty on Amazon over its Future Coupons investment and directed refund of the recovered amount within eight weeks

SC junks ₹202 crore penalty on Amazon by CCI in Future Coupons case
Updated On : 27 May 2026 | 10:03 PM IST

SC sets aside CCI's ₹202 crore penalty on Amazon in Future Group deal

The Supreme Court on Wednesday set aside the NCLAT's June 2022 order which had rejected US e-commerce giant Amazon's appeal against an anti-trust suspension of its investment deal with Future Group. A bench of Justices Vikram Nath and Sandeep Mehta also set aside the Competition Commission of India's (CCI) December 17, 2021 order which had levied a Rs 202 crore penalty on Amazon and suspended its deal with Future. "In view of the findings recorded above, the appeal is allowed. The impugned judgement dated June 13, 2022 passed by the NCLAT and order dated December 17, 2021 passed by the CCI are set aside," Justice Nath said while pronouncing the verdict. The top court said if any amount was deposited or recovered from Amazon pursuant to these orders, the same be refunded within eight weeks. The bench delivered its verdict on a plea filed by Amazon challenging the National Company Law Appellate Tribunal (NCLAT) June 2022 order.

SC sets aside CCI's ₹202 crore penalty on Amazon in Future Group deal
Updated On : 27 May 2026 | 12:22 PM IST

Small-town India is 'beautiful' for Amazon's luxury play: Siddharth Bhagat

Amazon India plans to add over 100 premium beauty brands in 2026 as demand from tier-2 and tier-3 cities accelerates across categories

Small-town India is 'beautiful' for Amazon's luxury play: Siddharth Bhagat
Updated On : 21 May 2026 | 10:41 PM IST

Amazon launches slimmest Fire TV Stick HD in India with Xbox cloud gaming

Amazon has launched the new Fire TV Stick HD in India with Wi-Fi 6, HDR10+ support, slimmer design and Xbox cloud gaming access without a console

Amazon launches slimmest Fire TV Stick HD in India with Xbox cloud gaming
Updated On : 19 May 2026 | 1:39 PM IST

Alexa+ can now use AI to generate audio podcast on any topic: What's new

Amazon has introduced Alexa Podcasts, a new AI-powered feature that creates custom podcast-style audio episodes on almost any topic

Alexa+ can now use AI to generate audio podcast on any topic: What's new
Updated On : 19 May 2026 | 12:39 PM IST

Amazon India expands health coverage for 90,000 delivery workers

The company has enhanced medical, accident, and outpatient benefits for delivery associates as part of a Rs 2,800 crore investment in operations infrastructure

Amazon India expands health coverage for 90,000 delivery workers
Updated On : 12 May 2026 | 7:36 PM IST

Amazon India expands delivery-driver rest network across major cities

Amazon India plans to expand its Ashray network to 250 centres by 2026 as it ramps up investments in delivery-driver safety, wellbeing, and infrastructure support

Amazon India expands delivery-driver rest network across major cities
Updated On : 08 May 2026 | 5:17 PM IST

Amazon opens its supply chain to all: Can Indian logistics firms keep up?

Amazon has opened its logistics network to all businesses, intensifying competition for global and Indian delivery firms and raising questions on pricing, margins, and scale

Amazon opens its supply chain to all: Can Indian logistics firms keep up?
Updated On : 06 May 2026 | 5:02 PM IST

Amazon makes product exploration interactive with AI audio chat feature

Amazon's 'Join the chat' feature lets users ask questions while listening to product summaries, with AI responding in real time using listings, reviews, and contextual data

Amazon makes product exploration interactive with AI audio chat feature
Updated On : 29 Apr 2026 | 1:10 PM IST

Amazon to take 'Now' rapid-delivery service to 100 cities in India

E-commerce giant ramps up micro-fulfilment network as quick-commerce competition intensifies

Amazon to take 'Now' rapid-delivery service to 100 cities in India
Updated On : 27 Apr 2026 | 9:13 PM IST

Amazon India to invest $300 mn to expand logistics, worker benefits

Move supports faster deliveries and AI-led operations under long-term India push

Amazon India to invest $300 mn to expand logistics, worker benefits
Updated On : 23 Apr 2026 | 5:28 PM IST

Amazon targeted 32,000 bad actors, seized 15 mn counterfeits in 2025

Amazon's first Trustworthy Shopping Experience Report outlines efforts to tackle counterfeits, scams, and fake reviews using AI and global enforcement actions

Amazon targeted 32,000 bad actors, seized 15 mn counterfeits in 2025
Updated On : 22 Apr 2026 | 1:32 PM IST

Amazon expands Counterfeit Crime Unit to India to curb fake goods

Move brings global enforcement playbook to fast-growing market, deepening partnerships with brands and authorities to curb fake goods and boost trust in online shopping

Amazon expands Counterfeit Crime Unit to India to curb fake goods
Updated On : 09 Apr 2026 | 6:01 PM IST

iPhone Air sees price cut on Amazon, down to Rs 90,990 with offers: Details

The 256GB variant of the iPhone Air is available at an effective price of Rs 90,990, down from Rs 119,900, with bank offers and no-cost EMI options

iPhone Air sees price cut on Amazon, down to Rs 90,990 with offers: Details
Updated On : 06 Apr 2026 | 4:52 PM IST