Page 2 - Gen Z

The Gen Z protests have opened the door, just a crack, for the Opposition

Competitive politics up to 2029 now will be about filling the breach the GenZ has caused, or widening it

Best of BS Opinion: What the Gen Z protests tell us beyond the headlines

Today's Best of BS Opinion examines Gen Z protests, elite alienation, Krishna Byre Gowda's governance record in Karnataka, and the risks of performative brand activism

Why brands should serve causes, not market themselves at protests

Indian consumers, especially those under 35, are not naive. They know what it feels like when something you care about loses

Beyond Gen Z: Why pro-Modi elites are growing increasingly restless

Throughout history, revolutions have mostly been led not by those who actually suffer, but by those who are merely seeking a rearrangement of power within the ruling elites

How hip-hop became the soundtrack of India's Gen Z protest movement

The protests revived old anthems, inspired new rap tracks, and showed how music continues to shape political expression across generations

Memes are the new poetry of resistance. Stop judging them by old rules

The outrage over GenZ memes says less about young protesters than authority's perennial discomfort with unfamiliar forms of political expression

Why 'storyselling' is replacing traditional advertising narratives

Why Ads That Don't Look Like Ads Are Winning

Credit cards & Gen Z: Spending should not exceed 20-30% of take-home income

Credit utilisation ratio should remain below 30%

Why Nepal’s Gen Z is turning against Prime Minister Balen Shah

Protests have returned to Nepal less than a year after Gen Z voters helped bring Balen Shah’s government to power. The demonstrations were triggered by the death of a 25-year-old

GenZ is giving credit card market a new swipe beyond metros: Report

Half of India's first-time credit card users are from Gen Z and 46 per cent are from semi-urban and rural markets, reflecting changing patterns in formal credit adoption

China's 'digital parents': How young Chinese are finding solace online

Digital parents are middle-aged content creators who speak directly to viewers as though they were their children, offering praise, comfort and everyday life advice

Stamp of modernity: India Post aims to go from logistics to hangout hub

Several post offices situated inside major university campuses, called Gen Z post offices, have received a facelift, with cafe-like decors and wi-fi availability

Snap stands to gain the most from expanding digital advertising expenditure

Snap has turned to using attention as a measure of advertisement performance rather than the length or the number of impressions generated and consumed

BJP's Nabin, Nepal's Lamichhane discuss Gen Z's growing role in politics

The BJP chief and Nepal's RSP chairman discussed youth participation in politics, while India rejected calls for third-party involvement in its border dispute with Nepal

Gen Z drives workplace therapy surge as mental health takes centre stage

Therapy is no longer a fringe workplace benefit in India, although one in four employees still hesitate to follow through after seeking help

Reinventing identity for a new age: Why legacy brands are getting tattoos

For 30 years, legacy Indian brands had an unfair advantage: Trust

How India's wellness drug market is catching Gen Z in the mirror

From online consults to doorstep drug deliveries, convenience is driving a new quick-fix healthcare mindset among Gen Z, which accounts for nearly 26% of India's population

Gen Z investing startup Trackk raises $3.7 mn from Lightspeed, Info Edge

Mumbai-based Trackk plans to expand its investing platform and product offerings as younger Indians increasingly participate in financial markets

India e-com market to nearly treble to $250 billion by 2030: Report

Gen Z shoppers, AI-led personalisation and rising digital adoption to drive India's e-commerce growth to $250 billion by 2030, says Google-Deloitte report

Nepal court grants 2-day remand to former PM KP Oli in Gen-Z protest case

The bench of Judge Purushottam Khatiwada Kshetri at the Kathmandu District Court issued the order allowing investigators to continue the probe