Page 3 - Influencer Campaign

Ashok Gehlot govt to rope in social media influencers ahead of state polls

The Rajasthan government will be roping in social media influencers to publicise its welfare work on social media ahead of the upcoming assembly election. The Ashok Gehlot-led government in a notification on June 26 said that in addition to the print and electronic media, social media influencers will now be hired to advertise the government's works. According to the notification, the influencers will be paid up to 5 lakh per month depending on a variety of parameters, including the number of followers they have and the material they post. "The Rajasthan government would grant advertisements to social media sites like Facebook, Twitter, Instagram, and YouTube, which are being operated from within or outside the state, in order to make the state government's public welfare programmes accessible to the general public swiftly. "According to usage and requirements, the adverts will be delivered to account owners, operators, or social media influencers," the notification says. The ...

Sebi finalising draft discussion paper over guidelines for 'finfluencers'

Market watchdog Sebi will be finalising a draft discussion paper in a month or two to formulate rules and guidelines to regulate the mushrooming number of unregistered financial influencers or finfluencers who offer investment advisors to the public. The statement from Sebi chairperson Madhabi Puri Buch comes on the heels of the income tax department reportedly sending notices to top 35 social media influencers for not paying taxes worth crores of rupees and after last week's searches on the top 13 Youtubers in Kerala for similar offences. "We are crystalising a discussion paper to regulate financial influencers. The paper should be ready for public comments in the next couple of months," Buch told reporters late last night after a marathon board meeting wherein the board approved a rash of regulatory measures including halving of the share listing time to three days the present six after an IPO. The board also decided to tighten the disclosure norms for large foreign portfolio ...

Tier-2 city consumers spend 16% of income shopping online: CMR study

86% of consumers rely on influencers' or publishers' reviews to make their purchase decisions. Notably, males appear to follow influencers more diligently (90%) than females (80%)

Finfluencer advertisement using govt logo by YouTube stirs a hornets' nest

Not an endorsement by the government, clarifies MoS Rajeev Chandrasekhar

Delhi to host influencers' meet to raise awareness on using public spaces

The Delhi Public Works Department (PWD) will host an 'Influencers' Meet' on Saturday to raise awareness among people about using and protecting public spaces of the newly streetscaped areas, officials said. The Delhi government has 1400 km of road under its jurisdiction, while other roads are under the Municipal Corporation of Delhi and the Delhi Development Authority. The government has carried out beautification of roads that includes well-designed pedestrian-friendly footpaths for walkers, development of green stretch through plantations, creation of open air sitting areas, cycle tracks, selfie points, public facilities like water ATMs, toilets and street furniture, the officials said. The PWD's Streetscaping division has connected with various social media influencers across Delhi. The agency has invited the influencers and their followers to witness the streetscaped areas at Sri Aurobindo Marg and understand the need to preserve the same, they said. "Different stretches of Del

Meta expands 'performance bonuses' on Facebook for creators to earn more

Meta has introduced extra bonuses for creators to earn more in its 'Performance bonus programme' that rewards creators for garnering strong engagement with their content on Facebook

70% Indians believe influencer marketing has an impact on them: Report

21% of those surveyed for the report said that they are "extremely likely" to purchase a product or service promoted by influencers

Sebi to tell brokers, mutual funds to limit use of financial influencers

Sebi will ask brokers, traders registered with it and mutual funds to stop associating with financial influencers who are seen to be giving misleading advise and inducing investors, the report said

Fit for influence

Stricter guidelines for health and wellness products are needed

Govt plans to collaborate with influencers for better compliance

The industry representatives agreed on the importance of education for influencers and creators, as well as the role of influencer marketing in advertising, said the department

TMS Ep412: BS Tech Talk, health influencers, markets, El Nino

How is India bridging the have and have-not divide? How is India regulating health influencers? Will the markets break out of their consolidation phase soon? What is El Nino? Answers here

Govt explains guidelines for paid endorsements by social media influencers

Disclosure must be placed in endorsement message in a manner that is clear, prominent, and hard to miss

Govt issues guidelines to hold influencers responsible; safeguard consumers

The guidelines go on to say that individuals should not endorse products or services that they have not personally used

7 in every 10 Indians likely to buy a product endorsed by an influencer

90 per cent of Indians have bought at least one product based on influencer endorsement, says ASCI

Influencer marketing gets a new leash

What we are seeing work best are messages woven into the influencer's discourse. But that is also the problem regulators are trying to fix

De-influencing trends all over social media; here's all you need to know

Do you find yourself buying products on a whim? Have you ordered products you didn't need originally until you saw an influencer using it? Then the concept of 'De-influencing' might help you out

Three-fold rise in complaints against personal care ads since 2019: Asci

The biggest reason for violations was non-disclosures by the influencers, especially on digital platforms

TMS Ep354: NSE colocation case, influencer regulation, markets, AT-1 bonds

Has SAT order changed the course of NSE colocation case? What will new regulatory regime mean for the influencer industry? What do past trends reveal about markets and Budgets? What are AT-1 bonds?

TMS Ep353: Apple avoids layoff, El Nino, T+1 settlement cycle, influencers

How has Apple avoided the mass layoff mess? How will El Nino affect Indian farms in 2023? Are FPIs ready for the T+1 settlement cycle? What are influencers? All answers here

What are 'influencers', and how do companies use them for marketing?

Influencers work with companies to promote their products and services