Page 5 - Marketing

Govt enhances scope of MTA scheme for agri exports by including dairy

The government enhanced the scope of Transport and Marketing Assistance scheme for specified agriculture products by including dairy products under its purview and increasing the rates of assistance.

Indegene acquires Medical Marketing Economics for around $10 mn

Healthcare solutions provider Indegene on Monday said it has acquired MME for approximately $10 million to strengthen its pricing, reimbursement and market access capabilities.

From Supermarkets to Healthcare Foundations, Space City's Creativity Is Everywhere

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Enter: The brand called Neeraj Chopra, India's new sporting superstar

The draw for advertisers: Embodies skill & specialisation, is a combination of Olympian & soldier, has the looks

With PV Sindhu mulling legal action, moment marketing faces moment of truth

Brands confronted with the question of what's acceptable and what isn't

HCL Technologies names Jill Kouri new Chief Marketing Officer

Kouri joins the firm most recently from JLL, where she was Chief Marketing Officer, Americas, for 7 years. Prior to that, she spent 14 years in marketing leadership roles at Accenture

Bewakoof eyes Rs 1,000 cr revenue in 2 yrs, expands into beauty segment

Bewakoof expects its revenues to touch Rs 1,000 crore in the next two years as it adds new product categories and strengthens its retail presence across various digital platforms.

Paytm cut marketing spend more than the competition: Bernstein report

The report adds that NPCI's recent norm that limits digital payment apps' share in the overall volume of transactions on the UPI at 30% would impact PhonePe and Google Pay more than Paytm

Cristiano Ronaldo's Coke snub kicks off meme fest; brands seize the moment

Fevicol, Zomato, ITC, Parle, Paytm and Amul all reacted quickly to Ronaldo's press conference stunt in what has come to be called 'moment marketing'

'Brand dissidence': Ronaldo eschewing Coca-Cola has a lesson for companies

In taking on Coke, Ronaldo may have unintentionally set a precedent for other players

Inside the mind of the marketer and the host of The ABM Conversations Podcast: Yaagneshwaran Ganesh

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In bad taste

What appears smart may not necessarily be sensitive. A tweet by Burger King UK on International Women's Day touched a raw nerve. It employed language that is usually characterised as misogynist

Zohnerism & the art of selective communication

Zohnerism is today driving our daily consumption of news and shaping our understanding of most issues

Eyes and ears of marketing

Media experts point out various flaws in the BARC television rating system. But what they don't point out is that BARC ratings (or the earlier TAM ratings) are not used by advertisers in isolation

Appointment viewing will live on

Human beings are creatures of habit and appointment (viewing) is a habit that they have perfected over the many millennia they have inhabited this blue dot we call Planet Earth

How to leverage the synergy between thought leadership content and brand voice

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The price of influence

Advertising has ceded power at the pulpit. From being one of the key custodians of the brand and its persuasive voice, it has let itself be hostage to the pied pipers of social media

A practitioner's guide to marketing

Book review of Pragmarketism: Pragmatic Marketing Insights For Winning Indian Consumers

5 Tips by Rahul Kumar Pandey to Start a Successful Influencer Marketing Agency

Rahul Kumar Pandey is an engineer turned digital entrepreneur who is also the founder of FNF MEDIA- An Influencer Marketing Venture in Patna.

FB, Coursera to launch social media marketing professional certificate

Facebook has partnered with online learning platform Coursera to help learners of all backgrounds enter the growing field of social media marketing