Maruti Suzuki India (MSI) on Saturday said it will launch mini SUV S-Presso later this month, coinciding with the start of the festive season. The company said the indigenously conceived, designed and developed vehicle is made for India as well as the world. "Our internal research suggests that the criteria of buying a car for the youth, apart from affordability, acquisition cost and maintenance, now also include design and aesthetics," MSI Executive Director (Marketing & Sales) Shashank Srivastava said in a statement. With S-Presso, the company will offer a premium, feature-rich car that will disrupt the entry car segment in the country, he added. MSI Senior Executive Director (Engineering) C V Raman said the company has always developed new segments and cars to match the changing needs, tastes and lifestyles of customers. "Designed in-house by Maruti Suzuki, S-PRESSO marks a big shift in the way compact cars are created and crafted in India. Its design language is inspired from
Maruti Suzuki drives a purpose-led campaign for its 15-year-old hatchback, hopes to keep its premium positioning with a younger set of car buyers
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Company indulging in heavy discounts to get customers back
Maruti Suzuki India posted 36.14% decline in its August sales at 93,173 units
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The country's largest carmaker Maruti Suzuki India on Friday asked the components makers to start manufacturing vehicle electronics and certain key parts in India in order to cut imports of such articles. The local manufacturing of such parts would not only help Maruti Suzuki India (MSI), but also support the government's Make in India initiative, MSI MD and CEO Kenichi Ayukawa said while speaking at the ACMA annual convention here. "I have a challenge and an invitation to offer to you (components industry). The MSI car is over 90 per cent local, component-wise. But some key parts and electronics are areas where we still need to import. But we want to Make-in-India," Ayukawa said. If anybody can make electronic components and some key parts in India with quality and reliability, it will not only help MSI, but the entire Indian automobile industry, he added. Ayukawa said the best opportunity to win in the future lies in developing in-house research and development (R&D) ...
At 10:00 am, the S&P BSE Auto Index was down 0.7 per cent or 109 points at 15,660, as compared to 0.93 per cent decline in the S&P BSE Sensex
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Sales of compact segment, including models such as Swift, Celerio, Ignis, Baleno and Dzire, fell 23.9% at 54,274 units as against 71,364 cars in August last year.
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