Having withdrawn its association with various motorsports events in search of wider consumer audience, the country's largest carmaker Maruti Suzuki India (MSI) is now formulating experiential initiatives to connect with younger buyers, according to a senior company official. The auto major, which has pulled out of marquee events like Raid de Himalaya, Desert Storm, Dakshin Dare and Autocross Championship, is now in the process of giving a final shape to its next level of engagement with consumers with plans to start programmes like track events and inter city expeditions. "We found out from research that the consumers wanted something experiential. It was not enough for MSI to be seen as a company associated with motorsports (only), but subsequently they wanted something more which was something related with experiential driving," MSI Executive Director, Marketing & Sales Shashank Srivastava told PTI. The consumer, who is slightly younger now, is becoming more aspirational and ...
Maruti Suzuki India Wednesday said it will invest Rs 24 crore to set up a 5 MW solar power plant at its Gurugram facility. The company recently laid the foundation stone for the captive solar power plant which is expected to be commissioned in the current financial year, Maruti Suzuki India said in a statement. The proposed plant will help offset CO2 emissions to the tune of over 5,390 tonnes annually, for the next 25 years, it said adding that the plant would be the second grid based solar power plant for Maruti Suzuki. The first solar power plant was set up in 2014 at Manesar, with 1 MW capacity. In 2018, it was further expanded to 1.3 MW. "This solar power initiative is in line with the company's philosophy to adopt environment friendly technologies and lower CO2 emissions," Maruti Suzuki India MD & CEO Kenichi Ayukawa said. Through this solar power plant facility the company will harness renewable energy for its business needs over next 25 years, he added.
The CCI is looking into allegations that Maruti forces its dealers to limit the discounts they offer, effectively stifling competition among them and harming consumers
At present, around 28 routes have been notified for operation of bi-level auto car wagons by the railways rakes
The CoE will cater to students of ITI-Becharaji as well as students from other ITIs across Gujarat
Hitting a speed-breaker
It had also reduced production in February and March this year.
In a BSE filing, Maruti said that its export sales rose 14.6 per cent from 8,008 vehicles in April 2018 to 9,177 vehicles this year
The model is currently powered by 1.3 litre diesel powertrain sourced from Fiat
MSI plans to shift its entire portfolio to petrol, CNG powertrains.
Many automakers may not pull the plug on diesel vehicles
India's largest carmaker Maruti Suzuki India (MSI) has said that it will discontinue sale of diesel cars in the country from April next year, coinciding with the transition of the automobile industry
Management anticipates 4 - 8 per cent sales growth in FY20; analysts say this is the weakest guidance in at least five years
The carmaker's net profit fell by 4.6 per cent to Rs 1,795.6 crore
Diesel cars account for almost a third of sales
Bhargava expects the buyer preference to change swiftly in favour of petrol, compressed natural gas (CNG), and other alternative technologies
Maruti Suzuki's revenue growth may fall below 5%, commentary on demand revival key for sentiment reversal
Toyota also wants to learn the art of selling small cars in India from Maruti and train its workers
Eeco is currently priced between Rs 3.37 lakh and Rs 6.33 lakh (ex-showroom Delhi)
The cut comes amid demand uncertainties ahead of the Lok Sabha elections and Assembly polls in some states