The 14th edition of the sale that begins from July 3, will also be for six days this time, compared to the earlier four and five days.
The government plans to revise the e-commerce regulations in the country and bring about stricter norms, wherein the much talked-about flash sales may prohibited.
Big discounts, cashback offers, early sales part of strategy
Nearly 62% visitors to the 'Myntra For Earth' store are women, with metro cities contributing about 40% of the overall visits to the store
Fashion e-commerce giant Myntra on Monday announced its partnership with three-time Indian Premier League (IPL) champions Chennai Super Kings
Employees can choose to be reimbursed for cost of the vaccinations or get them free of charge at a partner hospital
As the e-commerce firm focuses on building and growing its business further, it has made a few leadership role changes in areas such as supply chain, category design operations and fintech and payment
Ties up with Amazon, to bring on board Flipkart, Myntra soon
Patel, founder of the Mumbai-based Avesta Foundation, exposed a naughty little secret of Myntra that they had gotten away with for years, writes Sandeep Goyal
E-commerce platform Myntra is revising its logo after a complaint was filed with the Mumbai cyber police against the logo, terming it as 'offensive' and 'insulting to women'.
With a view to have its presence outside India and to explore business opportunities abroad, the company had strategically invested in Myntra Inc., USA.
Online fashion retailer Myntra Designs saw its loss widening to Rs 744.4 crore for the financial year ended March 2020, according to regulatory documents.
The Walmart-owned firm is geared to handle 900,000 concurrent users and 20,000 orders per minute at peak and expects to cater to over 4 million unique customers
Grofers, which has a strong play in the private labels segment across categories, is likely to follow this strategy in the fashion segment
Walmart-owned firm integrated 1,200 physical stores during pandemic, is taking brands like Mango, Puma, Movado and ELLE jewellery across the country including tier-2 and tier-3 towns
The Walmart-owned firm is in a race with rivals Amazon and Reliance's JioMart, who are also following a similar strategy
Myntra said that 51 per cent of shoppers on its platform were women
Clocks 100% growth on the first day of the week-long event, over last year
Nadella said Microsoft is the only company that has a complete technology stack to support both tech adoption and tech capability building
Online fashion retailer Myntra on Monday said it has roped in Bollywood actor Kiara Advani as its brand ambassador and nationwide celebrity endorser