Nagaram has been an integral part of the Flipkart Group for close to 10 years and has led various teams at Flipkart prior to his current role.
Held between October 3-10, Myntra's event had 7.6 billion homepage impressions. There were 9,000 orders per minute at peak; 45% of demand came from tier-2 and 3 cities
The segment is a major driver of new customer acquisition for the Walmart-owned firm, as vaccination penetration rises and more people venture outdoors
Myntra's 360-degree marketing campaign for the festive season, with over 100 national and regional celebrities and popular influencers, is expected to reach 150 mn people
Fashion e-tailer Myntra on Monday said it has set up a fulfilment centre in Kolkata and strengthened its supply chain network across the country ahead of the upcoming festive season.
Myntra expects over 1.1 million first-time shoppers to shop for their festive needs during the event.
Four million products sold the highest-ever opening day traffic sessions growth for Myntra, at 200% over business-as-usual
The 14th edition of the sale that begins from July 3, will also be for six days this time, compared to the earlier four and five days.
The government plans to revise the e-commerce regulations in the country and bring about stricter norms, wherein the much talked-about flash sales may prohibited.
Big discounts, cashback offers, early sales part of strategy
Nearly 62% visitors to the 'Myntra For Earth' store are women, with metro cities contributing about 40% of the overall visits to the store
Fashion e-commerce giant Myntra on Monday announced its partnership with three-time Indian Premier League (IPL) champions Chennai Super Kings
Employees can choose to be reimbursed for cost of the vaccinations or get them free of charge at a partner hospital
As the e-commerce firm focuses on building and growing its business further, it has made a few leadership role changes in areas such as supply chain, category design operations and fintech and payment
Ties up with Amazon, to bring on board Flipkart, Myntra soon
Patel, founder of the Mumbai-based Avesta Foundation, exposed a naughty little secret of Myntra that they had gotten away with for years, writes Sandeep Goyal
E-commerce platform Myntra is revising its logo after a complaint was filed with the Mumbai cyber police against the logo, terming it as 'offensive' and 'insulting to women'.
With a view to have its presence outside India and to explore business opportunities abroad, the company had strategically invested in Myntra Inc., USA.
Online fashion retailer Myntra Designs saw its loss widening to Rs 744.4 crore for the financial year ended March 2020, according to regulatory documents.
The Walmart-owned firm is geared to handle 900,000 concurrent users and 20,000 orders per minute at peak and expects to cater to over 4 million unique customers