Page 18 - Netflix India

Walt Disney's weapon against Netflix and Amazon in India: Hotstar

Hotstar reported 300 million monthly active users last year

The cogs in the entertainment wheel

The boom in content has had a ripple effect across the ecosystem with hundreds of little firms finding global work and relevance

Are Airtel's 'prepaid' insurance plans as good as standalone policies?

Earlier this month, the telecom company introduced a Rs 279 prepaid plan, with Rs 4 lakh insurance cover from HDFC Life

Smaller towns driving demand for regional content, OTT viewership growth

Network-backed OTTs see fast growth alongside an increase in demand for regional content

TikTok, PUBG Mobile were most popular apps of 2019 in India: Report

TikTok was the breakout social app of 2019 in the Indian market, while PUBG Mobile saw the highest consumer spend in games in the country

Voot follows money on the OTT, but can it match the giants in the game?

Viacom 18 bets on reality shows and regional content as it switches over to a paid viewership model

Sacred Games 2 to Leila: Here's what Indians are watching on Netflix

Five of the ten most popular shows such as Bard of Blood, Delhi Crime, and Typewriter are Indian

Past decade for entertainment: Scale and diversity were the greatest story

The gestalt effect of all the changes in the last decade has brought India to a sweet spot. Can it leverage these to become a global storyteller?

Netflix mobile-only subscription plan surpasses initial expectations

Streaming giant added 4.8 million users in Asia-Pacific, which includes India, in one year till September

YouTube's paid services outpace Spotify, local rivals in India market

The one paid service that could have more users than YouTube is Apple Music, which has been tight-lipped about its subscriber figures.

Netflix starts testing multi-month packs in India to attract new customers

Last week, Netflix founder and Chief Executive Officer Reed Hastings had said the company was focussed on creating original Indian content for audiences not just in India but also globally.

Regional content is king for OTT platforms as 63% viewers are in non-metros

The report also revealed 40 per cent of the audience of family drama are men. Interestingly, 41 per cent of "Game Of Thrones" fans have also confessed to watching Hindi family dramas

Trying to become more Indian in content offering: Netflix CEO Reed Hastings

He earlier said a lot more Indian content is being produced out of the country, and will begin rolling out soon

We are trying to offer more original Indian content, says Netflix CEO

Hastings said the streamer is committed to ramping up its original Indian content, something that will be visible to the audiences in the coming months

Flipkart launches Nokia 55-inch 4K Smart TV with JBL audio: Price, specs

Priced at Rs 41,999, the smart television will be available on Flipkart from December 10

The dance of the media elephants

As the big boys of media push for consolidation, scale is emerging as the killer app

India's online video streaming market: Where the 'big four' stand

YouTube, Hotstar, Amazon Prime Video, and Netflix are clearly among the top players

OTT wars: How Apple, Disney, Netflix will retain streaming subscribers

In May Netflix made a rare acquisition, of the children's media brand StoryBots, for an undisclosed sum. In July it announced seven new series targeting preschoolers.

It is the script not the star, stupid!

Before brands invest more and more in star-power, they need to learn the basics of story-telling

They know what you watched last night

Recent deals involving the media conglomerate AT&T, the streaming device seller Roku, other firms have expanded the surveillance infrastructure that operates in the background of streaming services