Page 19 - Netflix India

Diverse content, innovative pricing: How Netflix plans to rule India market

How Netflix is planning to ensure a permanent place in the Indian viewers' share of wallet?

OTT firms opt for creative construction to expand base of paid subscribers

Original content is the next big bet to expand a modest base of paid subscribers

Netflix unveils mobile only subscription plan in India at Rs 199 per month

The plan will enable users to view content in standard definition (SD) on one smartphone or tablet at a time

Netflix to offer an affordable Rs 250 a month, mobile-only plan in India

Netflix currently offers three monthly plans in India, priced between Rs 500 and Rs 800

Netflix woos Indians to pay for content, faces fight from cheaper rivals

Netflix will probably almost triple subscribers in India this year to 4.1 million, within striking distance of Amazon Prime's 4.4 million.

Digital entertainers battle experience challenge as viewership figures rise

As data costs reduce, and content availability increases, the report expects the Indian consumer to spend up to 3.5 times more time watching content on digital platforms

Netflix counts India as key market, plans bigger bets for more subscribers

Aims to add 1 million subscribers annually by expanding into local languages, experimenting with pricing models and increasing partnerships