Selling fits well with Instagram, a visual medium beloved of fashionistas. Since 2017, store chains have been able to tag clothes, handbags or make-up in their posts
The study found that two-thirds of consumers in India are more likely to make an unplanned purchase from a brand, if the digital content is personalised
According to a recent report by research and analyst firm Gartner, one of its biggest applications is going to be in the retail segment to enhance customer experience
The millennial hunt for curated experiences is powering the rise of subscription box brands
For customers there's a time cost. On top of time spent browsing online, click-and-collect often means queuing to pick up your purchase
Department stores and clothing retailers are drawing on consumer behaviour and psychological research to make themselves more appealing
Smartphones are the preferred point of purchase online but also a major point of friction; slow speeds, messy designs and poor instructions turn people away
The more I've talked to retail industry people, the more it seems that every salesperson, brand and tech disrupter in fashion is getting into the texting game
Online phone buying websites offer better prices than e-tailers and are safer compared to peer-to-peer platformsaa
The trigger for the widespread discontent among offline retailers this year has been the multiple waves of shopping festivals organised by e-tailers during the Dussehra-Diwali season
Besides some smart tricks that you can employ, there are several online services to make you a savvy shopper
The ride-hailing sector sees the highest number of transactions per month compared to any other e-commerce category
45% of customers did not have any intent to purchase those products placed in their cart
"The cost of running a single channel is very high. They need much more scale to justify the costs", says Raman Mangalorkar
A new report shows that fashion brands can stop consumers from dropping out of online shopping aisles by focusing sharply on their mobile experience
Online shopping websites are moderating discounts and manufacturers have also started tightly controlling the prices of goods sold on e-commerce platforms
The consumer price index shows prices for these goods are lower than prices charged for other items
Visva-Bharati University in Santiniketan, West Bengal, complained last week that it received a carton filled with old newspapers
Bleeding from the bank and happy about it
Over 1,500 respondents across Delhi, Mumbai, Kolkata, Jaipur and Bengaluru were included in the study