Page 16 - Online Shopping

We've found the right balance between online & offline, says PUMA India MD

We don't want one to grow at the cost of the other, PUMA India MD tells Shubhomoy Sikdar

Festive push: With marketing blitz, e-commerce giants hope to beat slowdown

Flipkart has tied up with SpiceJet to hold a massive 'marketing in the air' campaign

Amazon to Big Bazaar: Companies push their own labels on shopping aisles

From detergents to electronic goods and fashion, retailers bet big on private labels as consumers look for affordable options within the branded universe

Digital breakthrough: Consumer durables brands finding ways to expand reach

While most brands are still taking baby steps in this space, this is where the future brands will be built believe experts

Not Amazon, Instagram is likely to dominate the future of online retail

Selling fits well with Instagram, a visual medium beloved of fashionistas. Since 2017, store chains have been able to tag clothes, handbags or make-up in their posts

Consumers ask brands to respect line between privacy and personalisation

The study found that two-thirds of consumers in India are more likely to make an unplanned purchase from a brand, if the digital content is personalised

Algo Rhythm: Augmented and virtual reality to drive shopping experience

According to a recent report by research and analyst firm Gartner, one of its biggest applications is going to be in the retail segment to enhance customer experience

Personalisation drives the trend for subscription-led consumption

The millennial hunt for curated experiences is powering the rise of subscription box brands

Decoded: Hidden expenses behind e-commerce - for customers and retailers

For customers there's a time cost. On top of time spent browsing online, click-and-collect often means queuing to pick up your purchase

Brick-bait: Three tricks up retailers' sleeves to lure you back to shops

Department stores and clothing retailers are drawing on consumer behaviour and psychological research to make themselves more appealing

65% of Indian consumers prefer to purchase online via smartphone: Report

Smartphones are the preferred point of purchase online but also a major point of friction; slow speeds, messy designs and poor instructions turn people away

New shopping via texting game will make buying things easier for you

The more I've talked to retail industry people, the more it seems that every salesperson, brand and tech disrupter in fashion is getting into the texting game

Selling gadgets online is safer, convenient: Here's how to get best price

Online phone buying websites offer better prices than e-tailers and are safer compared to peer-to-peer platformsaa

Online vs offline: More regional retailers likely to ask for price parity

The trigger for the widespread discontent among offline retailers this year has been the multiple waves of shopping festivals organised by e-tailers during the Dussehra-Diwali season

Making your list for shopping fests? Try these tricks for better discounts

Besides some smart tricks that you can employ, there are several online services to make you a savvy shopper

Indian men outnumber women online shoppers by over three to one: Report

The ride-hailing sector sees the highest number of transactions per month compared to any other e-commerce category

How long before a person 'clicks' purchase for an item added to their cart?

45% of customers did not have any intent to purchase those products placed in their cart

Global e-commerce firms look to buy domestic retailers to up India game

"The cost of running a single channel is very high. They need much more scale to justify the costs", says Raman Mangalorkar

Online shopping: How fashion brands can push buyers from cart to wallet

A new report shows that fashion brands can stop consumers from dropping out of online shopping aisles by focusing sharply on their mobile experience

Why you may not always get the best bargain on your online purchases

Online shopping websites are moderating discounts and manufacturers have also started tightly controlling the prices of goods sold on e-commerce platforms