With a gradual rise in temperature and the start of heatwave, FMCG and dairy firms selling cola-based fizz drinks, juices, mineral water, ice creams and milk-based beverages expect a spike in sales and have ramped up their production and stocks to meet the anticipated consumer demand. The makers are launching new products keeping in mind the evolving consumer preferences and also investing substantially on promotions and expansion of the channels this season, company executives of beverage and ice cream makers said. Beverages major PepsiCo said summer months are naturally the most favourable season for its category and it is "optimistic" that its portfolio of brands will continue to delight consumers during the period. The company which owns brands as -- Pepsi, 7up, Mirinda, Mountain Dew, Slice, Gatorade & Tropicana, has launched campaigns taking on board leading stars such as Ranbir Kapoor, Rashmika Mandanna, Hrithik Roshan, Mahesh Babu, Kiara Adani and Nayanthara to woo ...
Another factor which plays well for cold beverage majors is the onset of Ramadan and elections which typically causes consumption to pick-up
In the Asia Pacific market, its unit case volume grew 2 per cent for the quarter, primarily driven by growth in juice, value-added dairy and plant-based beverages, and sparkling flavours
The company also achieved net sales of Rs 4,521 crore for the financial year ended 31 March 2023, a 44.9 per cent jump from sales of Rs 3,121 crore in the previous financial year
Aspartame is an artificial sweetener that is 200 times sweeter than sugar, but without any kilojoules
The list of officials who resigned includes Neil Comerford who was executive director (ED) of the sales and commercial department, ED, HR Indrajeet Sengupta, among others
Manufacturers are worried as they have large stocks in place and due to lower demand the inventory of dealers is also rising
This move comes at a time when demand for cold beverages increases as temperatures start to soar
The Indian soft drink market is expected to see "significant growth" as consumption is anticipated to increase steadily, which will deliver sustainable and healthy volume growth across all product categories, said Varun Beverages Ltd (VBL), PepsiCo's largest franchise bottler. This would be driven by factors such as shifting population demographics, the rising spending power of young consumers, accelerated urbanisation, and growing rural consumption. The company is in the process of further expanding its capacities to meet the higher demand expectations, said VBL in its latest annual report. Its distribution model and on-the-ground end-to-end infrastructure facilities continue to be the key growth drivers and VBL remains committed to extending it to newer areas and under-penetrated regions to further boost its market presence," it added. While from an operational standpoint, VBL continues to focus on new product categories and evolving customer preferences. Launch of new products
While Reliance hopes the gamble on the brand's popularity in the 1970s will pay off, experts feel it may not connect with the millennials, who are the major consumers of aerated drinks today
Brand to be launched across the country, beginning with Andhra Pradesh and Telangana
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Coca Cola is also being very 'open-minded' about two other India-created flavours, Maaza Aam Panna and Fanta Apple Delite
Higher global taxes on carbonated drinks have not led to decline in consumption, say firms
He created affordable soft drink packs of Rasna in the 1970s as an alternative to soft drink products sold at high costs
Quincey told investors, "India had a knock-out quarter clearly they are having a very strong run this year. He also said that the company is looking to continue to invest strongly in the country.
The company said it now sees organic revenue growth of 14% to 15% for the full year. In July, Coca-Cola increased its full-year outlook from 12% to 13%
Reliance acquired Campa from Delhi-based Pure Drinks Group for around Rs 22 crore. It is expected to relaunch the drink in its iconic cola, lemon, and orange flavour in October
In the second quarter, Coca-Cola Company's sparkling soft drinks grew 8 per cent, which was "primarily led by India, Mexico and Brazil", said the Atlanta-headquartered firm
India is one of the leading markets for Coca-Cola