At Rs 110-115 cr for a season, production cost second only to IPL
On Sunday, when the seventh season of Bigg Boss, produced by Endemol, hits the TV screens on Viacom18’s general entertainment channel Colors, it will be the launch of one of the country’s most expensive shows to go on air.
At about Rs 1.2 crore an episode, the estimated cost of the show for this season is Rs 110-115 crore, second only to the Indian Premier League in the list of the costliest television properties. The show will be aired for 95 days — from September 15 to December 18.
This, however, is not the only big-budget TV show waiting to hit the screens. A day after Bigg Boss, audiences will be introduced to the latest adaptation of the epic Mahabharata, on Star Plus. The total cost of the show, commissioned for 120 episodes (until March 2014, five days a week) and produced at a cost of about Rs 80 lakh an episode, would come to Rs 95-100 crore for six months.
Madison Media COO Karthik Laxminarayan says: “The two shows, being launched back to back, make things very interesting on TV. It is after a long time that such a competition will be seen. It is definitely a good thing. Both the shows have got good response from advertisers and the first month will show who takes the cake. It is a known fact that Bigg Boss results in a 20 per cent spike in ratings for Colors, while Star’s promotion of Mahabharat and the production might just do the trick.”
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