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Sharp rise in Bajaj Finance's EMI card user base in past 12 months

EMI card user base grew from 7.2 million to 9.8 million adding two million new users

ANI  |  New Delhi 

Sharp rise in Bajaj Finance's EMI card user base in past 12 months

Bajaj Finserv's lending arm witnessed a in user base in past 12 months. user base grew from 7.2 million to 9.8 million adding two million new users.

The company also witnessed a surge in the consumer finance business driven through 'No Cost EMI' option provided on consumer durable, digital and lifestyle products. Bajaj Finance's consumer finance business now constitutes 41% of the total loan book.

According to an Industry report, India is set to become the fifth largest consumer durables market in the world. Currently, India is largest growing electronic market in the world at a CAGR of 33.5%. Report also highlights that demand growth is likely to accelerate with rising disposable income and easy access to credit.

The 9.8 million users will have an access to over 10,000 more retail partners added by in last one year. Company's partner network grew from 40,000 to 50,000 in 12 months. Today, is the market leader in consume finance, with a market share of over 50% of all goods purchased through finance in India.

Company witnessed a unique purchase trend amongst the millennials and mass affluent class, aspiring to buy bigger and fancier products. These, when easily available on 'No Cost EMI' through Bajaj Finserv's extensive EMI network saw a significant uptake, not only in the metros but also in the Tier II and III markets. Interestingly, the average ticket size for an EMI purchase in Tier-I town is Rs 34,000, whereas for a tier II and III market it goes up to Rs 39,000. Thus availability of easy finance options through is fuelling the next wave of economic growth in smaller towns.

The works like a pre-approved loan. The comes with no hidden charges, and most importantly, payment is through 'No Cost EMIs' — which means no more exorbitant interest. customers can also choose the tenure most suitable to them for repaying the amount. Additionally, customers can choose to foreclose their loan anytime without any extra charges. enables consumer to buy more products and with a convenience of paying through EMIs while shopping online.

One can avail the no cost EMI option over 30 categories, which includes consumer durables, digital products, lifestyle products like luxury watches, fitness equipment, furniture and furnishing, to hitherto unheard categories like apparels, shoes, eyewear and even groceries. Aspiring customers can also use this option to buy holiday packages, fund their lifecare surgeries like bariatric and hair transplant procedures which are now getting increasingly popular.

The EMI network also enables customers to convert their e-commerce purchases into no cost EMI. has tie-up with all leading e-tailers like Amazon and Flipkart, as well as partnerships with all the leading manufactures, brands and retailers across categories. The company today has presence in 955 cities and 6000+ retail points.

The process of availing no cost EMI loan is simple even for customers who don't have the Simply walk into any store and share basic documents like address proof, income proof and a cancelled cheque. The company representative will check the customer's eligibility online and the loan is approved instantly, with immediate disbursal. It takes as less time to buy the product of your choice through no cost EMI as buying through other cash or card mediums.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

First Published: Sat, September 23 2017. 18:40 IST
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