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'Unaware' ambassador

Business Standard  |  New Delhi 

Hindi movie stars are often roped in by corporates as brand ambassadors for their products or services. Now a travel portal has found a novel way to promote itself. In a prepared note, Bigbreaks.com, a Delhi-based company, claimed that newly-married people planning their honeymoon have whipped themselves into a "frenzy" after actor Bipasha Basu posted her "first honeymoon pictures" from the "sun-kissed beaches of the beautiful island nation" - Maldives - on her social media page. It claimed to have seen a significant rise in inquiries for Maldives. One ...

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First Published: Mon, May 16 2016. 21:04 IST
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