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'Unaware' ambassador

Business Standard  |  New Delhi 

Hindi movie stars are often roped in by corporates as brand ambassadors for their products or services. Now a travel portal has found a novel way to promote itself. In a prepared note, Bigbreaks.com, a Delhi-based company, claimed that newly-married people planning their honeymoon have whipped themselves into a "frenzy" after actor Bipasha Basu posted her "first honeymoon pictures" from the "sun-kissed beaches of the beautiful island nation" - Maldives - on her social media page. It claimed to have seen a significant rise in inquiries for Maldives. One ...

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'Unaware' ambassador

Hindi movie stars are often roped in by corporates as brand ambassadors for their products or services. Now a travel portal has found a novel way to promote itself. In a prepared note, Bigbreaks.com, a Delhi-based company, claimed that newly-married people planning their honeymoon have whipped themselves into a "frenzy" after actor Bipasha Basu posted her "first honeymoon pictures" from the "sun-kissed beaches of the beautiful island nation" - Maldives - on her social media page. It claimed to have seen a significant rise in inquiries for Maldives. One doesn't know if Basu is planning to claim some sort of a fee for that "endorsement". Hindi movie stars are often roped in by corporates as brand ambassadors for their products or services. Now a travel portal has found a novel way to promote itself. In a prepared note, Bigbreaks.com, a Delhi-based company, claimed that newly-married people planning their honeymoon have whipped themselves into a "frenzy" after actor Bipasha Basu posted her "first honeymoon pictures" from the "sun-kissed beaches of the beautiful island nation" - Maldives - on her social media page. It claimed to have seen a significant rise in inquiries for Maldives. One ... image
Business Standard
177 22

'Unaware' ambassador

Hindi movie stars are often roped in by corporates as brand ambassadors for their products or services. Now a travel portal has found a novel way to promote itself. In a prepared note, Bigbreaks.com, a Delhi-based company, claimed that newly-married people planning their honeymoon have whipped themselves into a "frenzy" after actor Bipasha Basu posted her "first honeymoon pictures" from the "sun-kissed beaches of the beautiful island nation" - Maldives - on her social media page. It claimed to have seen a significant rise in inquiries for Maldives. One ...

image
Business Standard
177 22