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German luxury car manufacturer Audi is set to increase prices of its products by four per cent from July 15 as a result of depreciating rupee and rise in input costs.
Price of the Audi Q5 will thus increase by Rs 1,52,000, Audi A6 price by Rs 1,80,000 and Audi R8 by a whopping Rs 4,42,000, the Mumbai-based company, which is also India's largest luxury car manufacturer said in a statement.
This will be the third increase by the German company in 2013 so far. It had increased prices in January followed by the Union Budget-induced price change in March.
Michael Perschke, Head, Audi India, said, “The overall market scenario is challenging. The depreciating rupee and rise in input cost have made us re-evaluate our pricing strategy in India and increase the prices of the entire range. However, we are offering the customers customized and innovative finance options from Audi Finance which will make their purchase more attractive”.
The luxury carmaker registered total sales of 750 units in June, a growth of 4 percent over the same period last year (718 units). For the period January to June 2013, the brand with the four rings grew by 21 percent, delivering 4,846 units as compared to 4,000 units during January to June 2012.
