eYantra to launch online brand stores

Hyderabad-based eYantra Industries Limited, a corporate merchandising company, is foraying into Internet and Intranet-based customised online brand stores.

Named eTail, the new strategic business unit will cater to employees of specific companies irrespective of their global locations to order and buy corporate merchandised products online.

eYantra has entered into long-term exclusive merchandising contracts with several industry majors like Tech Mahindra, TCS, Accenture, Sasken, HCL, Genpact and ING Vysya Life Insurance Company.

More than 15 corporates have partnered eYantra for their online brand stores and the company expects to host 100 online brand stores by the end of this year.

"The concept of corporate merchandising has undergone a paradigm shift and is now considered as a high potential brand awareness vehicle. The need for employee accessibility, international reach and innovative gifts are some of the necessity of the new age corporate merchandise. eYantra expects to play a pivotal role in the offline and online retailing business in the country," eYantra managing director, Phani Raj, stated in a press release on Tuesday.