Facebook to buy stake in e-commerce start-up Meesho, 'enable entrepreneurs'

Meesho is a digital platform on which re-sellers reach prospective customers via social media platforms.

Facebook is buying a stake in Indian e-commerce start-up Meesho, the head of the U.S. tech giant's Indian business said on Thursday, looking to deepen its reach in one of the world's biggest internet markets.

Meesho, a digital platform on which re-sellers of everything from jewellery to mobile phones reach prospective customers via social media platforms such as Facebook, WhatsApp and Instagram, already has about 2 million entrepreneurs focused on India's smaller towns and cities, the vice-president and managing director at Facebook India told Reuters.

"It reflects the new India that is showing up on the Internet," Ajit Mohan said.

He declined to