You are here: Home » Companies » News
Business Standard

Mouse eRetail targets tier-2 and tier-3 cities

BS Reporter  |  Kolkata/ Bhubaneswar 

Mouse eRetail, an online retail company, is mulling to expand its customer base to tier-2 and tier-3 cities. The Bangalore headquartered company had been concentrating its attention on online buyers in metros and tier-one cities till date.

“We are unlike other players in the country. While Flipkart, Homeshop 18 and Infibeam are vying with each other to grab the market share of 60-70 lakh online buyers in the metros and large cities in India, we want to broad base the market and democratize the whole eRetail business by reaching out to buyers in tier 2 and tier 3 cities and even the hinterlands of the country,” said Suvendu Tripathy, Chief Executive Officer,

The first of its kind in the online industry, the retailer has tied up with to enable the customers to download mobile shopping application from the website and shop from a digital catalogue.

The company now provides shopping platform for 5,000 product categories and has one lakh book titles for sale in its website It has plans to add eighty lakh book titles in next two months. For retaining the customers confidence, the company has tied up with the Fed ex, a US based logistics services firm for in time delivery of goods.

It may be noted that online market in India is growing at the rate of 30 per cent compounded annual growth rate and is likely to touch $ 70 billion in next five years.

Tapan Das, Director, Mouse eRetail, said, “We are developing a model that would ensure cash profit at each product across categories”.

The company has received an angel investment to the tune of $ 2,00,000 and is in talks with a couple of venture capitalists for an investment up to $5 million by June 2012 for expansion across the country covering top 130 cities, Das added.

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Thu, April 12 2012. 00:05 IST