Netflix to use Airtel, Vodafone platforms to offer direct-to-home services

Two of the key video streaming companies, Hotstar and Netflix, on Monday made strategic announcements to widen reach and improve revenue.

Netflix said it would offer its services via the direct-to-home platforms of Airtel and Videocon. Netflix also partnered Vodafone to enable carrier billing, so customers can pay for their Netflix subscriptions as part of their monthly bill or prepaid balance. 

Hotstar, promoted by the country’s leading broadcaster Star, said it had tied up with Bengaluru-based media technology firm Zapr to provide personalised advertisements. Star said it had taken a minority stake in Zapr but did not specify how much.