Normal monsoon predictions are raising hopes of consumption uptick

Companies expect higher sales with revival of rural economy in the offing

Predictions of a normal monsoon are raising hopes of consumption uptick among consumer goods players in the country. With the chances of revival in rural consumption brightening, the sector is looking at higher sales in 2018-19.

While a harsh summer has the potential to boost sales of cold beverages, ice creams, air conditioners, and refrigerators, a normal monsoon augurs well for washing machine manufacturers. Further, optimum level of precipitation increases prospects of a better harvest. This lifts the purchasing power of rural households during the festive season – starting late September.

Ratings agency CRISIL said, “It is crucial to push