Tata Steel to launch new brand

Tata Steel will launch a new brand next week to market its rectangular and square hollow sections or tubes. "The new brand will have a wide range of round, square and rectangular tubular structures," said Ashish Anupam, chief of marketing and sales (tubes), here today.

The products under the new brand would have applications in varied industries such as construction, auto and agriculture. The steel major already has about seven brands under which its finished steel products are sold.

At present, Tata Steel produces about 30,000 tonnes of hollow sections annually, mostly meant for the domestic market. "Within the next two years, we are planning to increase the capacity to about a lakh tonnes per annum," said Anupam.

A new mill would be added in Jamshedpur for the purpose. A second mill, to manufacture products that cater to the auto sector, would also come up. However, Tata officials were tight-lipped on the financial details.

The new brand would be launched by B Muthuraman, managing director, at the five-day 'Architecture, Engineering and Construction World Expo and Conference' to be held from the Dec 14 in the city.

Tata Steel's other brands include Tata Steelium, Tata Tiscon, Tata Shaktee and Tata Wiron. Recently, the steel manufacturer tied up with Australian BlueScope to jointly manufacture and supply steel products. The project envisages an investment of Rs 1,200 crore.