We aren't giving out data continuum of the user: Amagi's Baskar Subramanian

In a Q&A, the CEO of the newly-minted unicorn dwells on the company's role in the adtech supply chain, its technology pipeline and data privacy

Amagi, a newly-minted unicorn, is a mediatech platform that connects ad networks, online streaming platforms and content producers. It currently caters to a viewership of 180 million hours a month and 30 billion annualised advertising impressions. Co-founder and CEO Baskar Subramanian spoke with Deepsekhar Choudhury about the company’s role in the adtech supply chain, its technology pipeline and data privacy. Edited excerpts:

The advertising supply chain is quite complicated. Where does Amagi fit into the equation?

Amagi is not in the business of selling ads. We are essentially the bridge between the ad exchanges and streaming platforms or content owners.