You are here: Home » Current Affairs » News » National
Business Standard

Obit: A G Krishnamurthy, an outsider by choice

Obituary of A G Krishnamurthy, Founder, Mudra & MICA

BS Reporter  |  New Delhi 

Obit: A G Krishnamurthy, an outsider by choice

A G Krishnamurthy, founder of Mudra Communications, passed away in Hyderabad on Friday morning after a brief illness. He was 73. He passes away on a day when MICA, the institute for strategic marketing and communications he set up in 1991, is celebrating its 25th anniversary.

Krishnamurthy founded Mudra Communications with Rs 35,000 in Ahmedabad, his favourite city, in 1980. A mere nine years later, in 1989, the small regional agency became India’s third largest advertising agency. Today, the advertising behemoth is firmly ensconced among the top 10. "When I started Mudra, it was not just a full time job, it became my mission in life," AGK, as Krishnamurthy was fondly called, used to say.

Krishnamurthy didn't start off to be in advertising, but landed up in the business when he was handed the mammoth task of producing "the best possible advertising in textiles" for Reliance's in-house fabric brand, Vimal, by none other than group patriarch Dhirubhai Ambani. By 1980 Mudra was spun off as an independent advertising agency, and it began scouting for the advertising business of other Gujarat-based entrepreneurs. In no time, Mudra set up branches across the country, becoming a full-service national-level advertising house that could effectively challenge multinational ad networks that ruled the industry back then.

Mudra continued to be headquartered in Ahmedabad during much of his lifetime. Krishnamurthy set up AGK Brand Consult soon after he left Mudra in March 2003.

MICA (formerly Mudra Institute of Communications, Ahmedabad), today is the alma mater of professionals serving in leadership positions in some of the best known companies in India, in marketing, brand management, research and analytics, advertising, media, digital and related businesses.

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Fri, February 05 2016. 14:05 IST