You are here: Home » Management » Infographics
Business Standard

Shifting brand loyalty?

Strategist Team  |  Mumbai 

Click on graphic
The new generation shopper is less loyal to brands and quite open to trying new ones. Little wonder, the food category alone accounts for 76 per cent of the total sales in private labels, of which packaged grocery pulls in a whopping 53 per cent of total sales. In fact, a few private label segments are generating sales that are stronger than their modern trade equivalents. Nielsen estimates India's private-label market will grow fivefold to reach the $500 million-mark by 2015

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Mon, September 09 2013. 00:10 IST
.