Vanilco to foray into global market

Vanilla India Producers Company (Vanilco) is gearing up to foray into the overseas market in a big way.

According to Vanilco Managing Director Paul Jose, the company has bagged an export order from Sri Lanka for its toilet soap that was launched recently. A consignment of 5,000 cartons of vanilla soap would be shipped to Lanka soon, he said.

The vanilla soap is in good demand in the European countries and Vanilco will soon associate with a Dutch company to market its products in Europe. Jose said an MoU with the Dutch company would be signed soon and this would give a big boost to the company's products in the overseas market. Vanilco currently produces and markets 24 vanilla-based products across the country.

The company recently introduced vanilla paste, a ready-to-use product mainly for the baking industry. The company launched the paste in 100 gm, 500 gm, 1 kg and 5 kg packets and it will reduce wastage when using vanilla in various food products. Jose added that the company had test-marketed the product in India and received good response from companies such as Amul. The product has a good demand in the European market and it will be exported to Europe soon.Meanwhile, Vanilla Total Extract, a specialised product of the company is also getting good orders from the European market.

Jose said that a majority of the products could be shipped to the global market as there was good demand for natural, vanilla-based products in Europe. Vanilco has also introduced its third vanilla-based perfume, Infinity, recently.