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Midas Touch wins "Disruptive Agency of the Year" award at AgencyCon

ANI 

Midas Touch, a specialist agency, has won the Gold award in the "of the Year" category at the Awards and Summit.

AgencyCon, an initiative by Social Samosa, was dedicated to the unsung heroes of the marketing & An eminent jury of veterans of the ad and digital marketing world selected the winners through a rigorous selection process.

"We are extremely thrilled to be the winner in this category. I must thank Social Samosa for this great initiative. They have created a wonderful platform for agencies to come together, collaborate, and share knowledge. While we were, possibly, the only specialist agency at the event this year, I hope to see many more coming up in the near future," said Radha Giri, CEO, Consultants.

As a Social Media Agency, helps B2B companies make a Since the early days of online marketing, the company founders have helped organizations achieve their long-term goals using digital,

"The agency ecosystem in has been extremely focused on the B2C space and that also reflects in the categories in the major awards. We do some great B2B Social Media and Content Marketing work but none of that fits naturally into the prevalent award categories. That's why we decided to apply for the "Disruptive Agency" slot. We showed examples of how we were doing innovative things in a B2B-specific context. We documented the impact on our clients. In essence, we set out to prove that B2B deserves a seat at the big boy's table," adds Sanjeev Nambudiri, Co-founder, Consultants.

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(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Fri, May 03 2019. 12:14 IST
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