Business Standard

ReshamGarh to organize in house fashion show


ReshamGarh strives to reveal your real beauty and real you. They started a decade ago providing not only readymade apparels but an extensive experience to the customers which allowed them to experience world class fashion.
ReshamGarh's top priority is satisfaction through innovative customer engagement programs and offering top quality customized apparels.
This time for their festive bonanza year end event ReshamGarh delighted customers with a whole new experience. They decided to have a fashion show in a unique way. They did not hire models but defined their customers as brand custodians and models.
They organized a fashion show on 28th October 2018 with their brand custodians walking the ramp and displaying the latest wedding collection for bride & groom and party wear. The event was well attended and was one of its kind organized in Lucknow. For the fashion show there were 3 Male and 21 Female models showcasing the new wedding collection. All models were trained by a professional choreographer for days in advance to give them a feel of the actual fashion show.
ReshamGarh diversified their business into customized clothing and started a whole new experience for the customers and the world spoke about the expertise in what they did. Later they started selling clothing line across India and also in international markets like Dubai, Australia, USA, London etc. ReshamGarh has supported artisans and craftsmen by motivating them and promoting their products in national and international markets.
They also offer a unique experience to every customer via engagement activities, offers etc. ReshamGarh is very active and responsive on their digital platforms to connect with their fans. Their marketing, branding and events is managed by 3EA, a strategic management consulting firm.
"The fashion show was a great success and several other brand custodians have already expressed their willingness to participate in the next event. It feels good to see the change in Tier 2 cities where consumer responds and connects well with the brand. We are always backed by tradition, heritage, royalty and grace, which motivates us to make a difference in our customer's life and lead us to make a more differentiated and a niche brand called ReshamGarh. In a competitive market such kind of customer engagement activities play a major role in keeping the customers happy and connected forever," said Faraz Shamsi - Store Manager.
"ReshamGarh is a place where you will find world class Chikankaari and Zardozi embroideries on customized dresses to make your wedding a memorable one. We import fabric from every nook and corner of the world to provide the best quality material with a royal instinct in the designs. We are here to personalize your wedding apparels, as we understand the emotions attached with it and allow you to stand with elegance inciting a proud feeling inside you echoing 'I Am Royal' 'I Am Classy' 'I am Trendy' 'I Am ReshamGarh'.

Disclaimer: No Business Standard Journalist was involved in creation of this content

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First Published: Oct 30 2018 | 12:51 PM IST

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