Speaking about the project, Variety reported Toby Emmerich, chairman of Warner Bros. Pictures Group saying, "This project is a great start to our partnership with Ynon and Mattel Films." He further added that Margot is the ideal producer and actress to bring Barbie to life on screen in "a fresh and relevant way for today's audiences."
Speaking about enacting Barbie on the big screen Margot said, "Playing with Barbie promotes confidence, curiosity and communication throughout a child's journey to self-discovery. Over the brand's almost 60 years, Barbie has empowered kids to imagine themselves in aspirational roles from a princess to president."
She further added that she is honoured to take on the role and produce the film she believes will have a lot of impact on children worldwide.
The Barbie adaptation is the first collaboration between Mattel Films and Warner Bros. Pictures and marks the first announced deal to come out of Mattel's newly-established Mattel Films, led by producer Robbie Brenner.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)