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PC Jeweller rolls out India's first 'Augmented Reality Jewellery Buying Experience'

Capital Market 

announced the roll out of India's first 'Buying Experience' on a dynamic and real time basis.

In the first phase, the 'AR Experience' showcases the complete earrings catalogue across 11 showrooms in Delhi- In the coming months, the company plans to expand both the locations as well as the range of to other markets.

PCJ is implementing the 'AR Experience' on the with 'MirrAR,' by StyleDotMe, a platform that lets users virtually try-on in real time without actually wearing it and get instant fashion advice from experts before making a purchase. This would not only increase the conversions at the store but would also reduce the requirement for the in-store inventory to a large extent.

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(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Wed, August 01 2018. 18:47 IST