Bieber tweets photo of to-be-launched fragrance

Singer Justin Bieber, who is set to launch his third fragrance, named Key, in July, shared a sneak peek of its bottle on Twitter.

"#whatiskey (sic)," Bieber wrote, alongside a photograph of the glossy white perfume bottle, which is decorated with gold hardware and a key charm, reports eonline.com.

The detachable and wearable charm is a symbol of the singer's reminder to fans to "always believe in themselves, in their connection with Justin, and most of all, to believe that their dreams will come true", said a statement.

His first two fragrances are called Someday and Girlfriend.