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Tata Cliq expands partnership with Adobe for digital experiences

IANS  |  New Delhi 

Group-owned marketplace Cliq on Thursday announced an expanded partnership with to deliver an enhanced experience for its customers in

Cliq will leverage the full services within Experience Cloud to offer personalised and relevant experiences for shoppers on its website as well as mobile application.

"A strong strategy has been central to our focus on appealing to high-end customers and delivering exceptional for them. is not a vendor or a product company to us but a in our journey," Ashutosh Pandey, CEO, Tata Cliq, said in a statement.

In the past two years, Tata Cliq has implemented a range of solutions within Adobe Experience Cloud, including Adobe Media Optimiser, Adobe Analytics, Adobe Campaign and Adobe Target.

"With Adobe Experience Cloud, our conversion rates have seen an uplift of 40 per cent and operational costs significantly declined," added Sauvik Banerjjee, CTO, Tata Cliq and VP, Digital,

The company is leveraging the integration of Adobe Analytics and Adobe Campaign to create browsing-based customer segments and further create personalised campaigns.

"We are excited to with Tata Cliq to further their long-term vision on digital, and are happy to see Adobe Experience Cloud enabling the company's customer focus and market success," said Kulmeet Bawa, Managing Director, South Asia, Adobe.



(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, April 12 2018. 15:46 IST