The media is abuzz with Reliance Industries’ impending foray into the direct-to-home (DTH) space. The company is expected to take on rivals just the way it did with its telecom foray — by offering services free of cost to customers for the first six months and later at a fraction of the existing rates. While the rumours have excited television viewers — as TV viewing cost will dip — the stock market is in wait-and-watch mode. Shares of most DTH and cable companies gained on Wednesday.

