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Czech Republic eyes 1 lakh footfalls from India by 2019-20

Press Trust of India  |  Mumbai 

The Czech Republic, popularly referred as the 'land of stories', is expecting to welcome more than one Indian visitors by 2019-20.

In 2017, 85,680 Indians visited the Czech Republic, according to data of the

"We have experienced significant rise in the volume of Indian visitors since 2012 and 2013. Looking at the current growth trend, we expect to host more than one Indian travellers in our country by 2019-20," head told here.

He said Indians often combine the Czech Republic, which is an affordable premium destination, with other central European countries like Austria, Hungary, and as part of their for an average length of three to four days.

Mostly, Indians visit the capital city of Prague, part of the popular 'Golden Triangle' that also includes and Budapest, he said.

According to CzechTourism, Indian tourists spend 30 per cent more than the average visitor with over CZK (Czech Koruna) 4,000 per person per day (approximately 160 Euros).

The is primarily eyeing to be a popular destination for families and other travellers in the age group of 25 to 45 years, who aspire for a customised yet different holiday experience, Khambatta said.

However, he said, there is huge potential in the MICE (Meetings, Incentives, Conferences and Exhibitions) and Bollywood and the with VFS Global Tourism Services, the of CzechTourism since 2016, will focus on promoting these two segments.

"Moving forward, we will also focus on the MICE segment, which has a huge potential in India, as well as collaborate with more movie productions from the Indian film industry," Khambatta said.

"As a matter of fact, many Bollywood movies have been shot in the Czech Republic, which has showcased the natural beauty of this central European country and will now be prominent medium for us to promote tourism," he said.

Meanwhile, the Czech Republic, which had promoted the country as a tourist destination in metro cities including Delhi, and through roadshow, will add Ahmedabad to the list of cities this year, Khambatta said.

"In 2019, we plan to expand promotions to locations like Kolkata, and to showcase the Czech Republic as an experience to remember," he added.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Sun, September 16 2018. 11:05 IST