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Ola in talks with Audi, Merc, BMW for self-drive subscription service

The company is in talks with carmakers like Audi, Mercedes and BMW to bring to India a model where users can get access to luxury cars by paying a subscription fee.

Press Trust of India  |  New Delhi 

An employee speaks over his phone as he sits at the front desk inside the office of Ola cab service in Gurugram (Photo: Reuters)
An employee speaks over his phone as he sits at the front desk inside the office of Ola cab service in Gurugram (Photo: Reuters)

Ride-hailing platform is in discussions with luxury carmakers, including Audi, and BMW, to launch a subscription-based service under its self-drive offering, according to sources.

has been running a in currently, and is expected to launch the offering in the next few weeks through Fleet Technologies.

The company is also believed to have earmarked an investment of up to USD 500 million (including debt) for the self-drive service.

According to sources privy to the development, the company is in talks with carmakers like Audi, and to bring to a model where users can get access to luxury cars by paying a subscription fee.

Email queries sent to Ola, Audi, and did not elicit any response.

One of the persons said the format is available in developed markets like the US, but given the high cost of luxury vehicles in India, a direct-to-customer model may not be not feasible in the country.

The person added that Ola sees a lot of potential in bringing this model to given its scale of operations across multiple categories and cities.

Ola already allows customers to book rides in luxury cars through its 'Lux' offering. In October 2016, the Bengaluru-based company had partnered with for expanding the category.

The company, which competes with the US-based in and international markets like Australia, has been aggressively ramping up its rides business as well as (through Foodpanda).

It had recently announced that and are investing USD 300 million in the company.

Ola, which counts names like and China's among its investors, had received Rs 650 crore funding from in February this year.

Ola's electric mobility arm Ola Electric Mobility has also raised Rs 400 crore from Tiger Global, Matrix India and others.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

First Published: Sun, April 21 2019. 12:00 IST
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