The company is also believed to have earmarked an investment of up to USD 500 million (including debt) for the self-drive service.
According to sources privy to the development, the company is in talks with carmakers like Audi, Mercedes and BMW to bring to India a model where users can get access to luxury cars by paying a subscription fee.
One of the persons said the format is available in developed markets like the US, but given the high cost of luxury vehicles in India, a direct-to-customer model may not be not feasible in the country.
The person added that Ola sees a lot of potential in bringing this model to India given its scale of operations across multiple categories and cities.
Ola already allows customers to book rides in luxury cars through its 'Lux' offering. In October 2016, the Bengaluru-based company had partnered with BMW for expanding the category.
The company, which competes with the US-based Uber in India and international markets like Australia, has been aggressively ramping up its rides business as well as food delivery operations (through Foodpanda).
Ola's electric mobility arm Ola Electric Mobility has also raised Rs 400 crore from Tiger Global, Matrix India and others.
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