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Smriti Irani takes to Twitter to promote cotton clothes

Press Trust of India  |  New Delhi 

Union Textiles Minister Smriti Irani today started a campaign on Twitter to promote cotton clothing.

Irani posted a picture of herself in a cotton saree, on the site and captioned it: "I celebrate Indian summers and cotton industry with my #CottonIsCool look. What is your #CottonIsCool look?!"

People from all walks of life soon joined the campaign, posting pictures wearing clothes made from the fabric, including the likes of cricketers Virender Sehwag, Kapil Dev and actor Randeep Hooda.

Union ministers Piyush Goyal, Dharmendra Pradhan, Rajiv Pratap Rudy, Governor Kiran Bedi, actress and MP Hema Malini, among others, posted pictures of themselves wearing cotton clothes.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, May 16 2017. 23:22 IST