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Zimbabwe targets 16,000 Indian travellers by 2021

Press Trust of India  |  Mumbai 

The Authority (ZTA) today said it has appointed to promote the country in both and the Gulf, and eyes 16,000 travellers from the sub-continent by 2021.

"has recently targeted as a primary market due to the rapid growing disposable incomes in India is a huge market for us, hence the modest approach to target at least 16,000 Indian travellers by 2021. This will be done through sustainable destination marketing done by VFS Global," said in a release.

As part of the agreement, will support to build an identity of as a potential tourist destination by spreading awareness among tour operators, travel agents, meetings, incentives, conferences and events (MICE) planners and the general travellers based in India or the (GCC) region.

"Zimbabwe is strengthening their business and entering their potential markets. We are pleased to with to put this country that has so much of untapped potential on the map for travellers from India and GCC who can now experience the beautiful nation," VFS Global Regional Group added.

Zimbabwe, is home to Victoria Falls, one of the seven natural wonders of the and a heritage site, and will promote tourism in the eastern highlands, wildlife and nature among others to attract Indians travellers, he added.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, June 14 2018. 16:05 IST
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