By Abhishek Vishnoi
MUMBAI (Reuters) - The Nifty rose for a third consecutive session on Friday, hitting its highest in about 1-1/2 weeks, as cash-rich exporters such as Tata Consultancy Services
The 50-share index rose 0.2 percent for the week, its sixth consecutive weekly gain. That was its longest winning run since a more powerful seven-week run between January and end-February 2012.
However, broader gains were limited as investors chose to pare positions in bets related to government's efforts to rein in the country's fiscal deficit, such as Oil and Natural Gas Corp
"While the rally is justified on expectations of reforms, actual on-ground results might take some more time," said Aneesh Srivastava, chief investment officer at IDBI Federal Life Insurance.
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The broader Nifty rose 0.08 percent to 8,121.45.
The benchmark BSE Sensex fell 0.08 percent, or 21.79 points, to end at 27,090.42, notching up a weekly gain of 0.11 percent.
Also, both indexes on Friday marked their highest intraday levels since Sept. 9.
Exporters with huge cash reserves gained on hopes of being better bets amid any U.S. Federal Reserve-related surprises.
Among IT exporters, Tata Consultancy Services rose 2.7 percent, while HCL Technologies
In pharmaceuticals, Lupin
Idea Cellular
Indiabulls Power Ltd
However, stocks that could be affected by government measures to mend the country's finances fell. State Bank of India fell 2 percent while ONGC lost 2.4 percent.
Suzlon Energy
(Editing by Sunil Nair)


