Britain'S Ladbroke In Worldwide Hilton Deal

HHC owns the Hilton name in the US while Ladbroke holds the rights everywhere else through its Hilton International (HIC) subsidiary. The two companies have signed an outline agreement to reunite the brand, separated in 1964 when HIC was spun off from the American operation. Ladbroke acquired HIC in 1987.

In the alliance grouping 400 hotels in 49 countries, HHC and HIC intend to cooperate from next year on sales and marketing, loyalty programmes and hotel development. Ladbroke also announced first half pre-tax profits of